{"id":9790,"date":"2024-01-16T18:22:09","date_gmt":"2024-01-16T17:22:09","guid":{"rendered":"http:\/\/bvg-conseil.com\/?page_id=9790"},"modified":"2024-01-16T18:23:20","modified_gmt":"2024-01-16T17:23:20","slug":"fiche-recette-raison-etre","status":"publish","type":"page","link":"https:\/\/lesrubbens.info\/bvg\/fiche-recette-raison-etre\/","title":{"rendered":"FICHE RECETTE : Raison d&rsquo;\u00eatre"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9790\" class=\"elementor elementor-9790\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"aux-parallax-section elementor-element elementor-element-a690c4e e-flex e-con-boxed e-con e-parent\" data-id=\"a690c4e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a036d69 e-con-full e-flex e-con e-child\" data-id=\"a036d69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-725035b elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"725035b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"auxicon auxicon-heart-2\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df896a1 elementor-widget elementor-widget-heading\" data-id=\"df896a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La raison d'\u00eatre<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64f9db9 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"64f9db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"auxicon auxicon-heart-2\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"aux-parallax-section elementor-element elementor-element-52d9b3f e-flex e-con-boxed e-con e-parent\" data-id=\"52d9b3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96e2bad elementor-widget elementor-widget-spacer\" data-id=\"96e2bad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"aux-parallax-section elementor-element elementor-element-81ed76d e-con-full e-flex e-con e-parent\" data-id=\"81ed76d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc232b elementor-widget elementor-widget-text-editor\" data-id=\"ebc232b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-438fb5b elementor-widget elementor-widget-heading\" data-id=\"438fb5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h5 class=\"elementor-heading-title elementor-size-default\">Es-tu capable d\u2019expliquer la raison d\u2019\u00eatre de ton entreprise\u00a0?<\/h5><\/div><\/div><div class=\"elementor-element elementor-element-295011c elementor-widget elementor-widget-text-editor\" data-id=\"295011c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Je ne parle pas ici du savoir-faire de ton entreprise, mais du sens que tu donnes \u00e0 ce savoir-faire. Tu peux ne pas le pr\u00e9ciser, mais tu auras du mal \u00e0 enthousiasmer tes collaborateurs, \u00e0 innover et \u00e0 conduire la transformation culturelle \u00e0 laquelle toute entreprise est confront\u00e9e dans le temps.<\/p><p>Trop nombreux sont les chefs d\u2019entreprise qui sont submerg\u00e9s par le d\u00e9tail du quotidien, et qui en oublient ce pourquoi ils se battent. Leur vie n\u2019a plus de sens, leur activit\u00e9 est un v\u00e9ritable \u00ab\u00a0tonneau des Dana\u00efdes\u00a0\u00bb, c\u2019est-\u00e0-dire une t\u00e2che absurde et sans fin.<\/p><p>L\u00e0, o\u00f9 cela devient grave, c\u2019est lorsqu\u2019il en va de m\u00eame pour les collaborateurs de l\u2019entreprise, car les meilleurs vont d\u00e9missionner, les pessimistes vont s\u2019aigrir et les m\u00e9contents vont entra\u00eener la chute de l\u2019entreprise\u00a0<em>(voir diagnostic des forces en pr\u00e9sence)<\/em><\/p><p>Pourquoi tes clients ach\u00e8tent-ils tes produits\/services\u00a0? Pourquoi les pr\u00e9f\u00e8rent-ils \u00e0 ceux de tes concurrents\u00a0? Ton entreprise est-elle en voie de disparition\u00a0? Quel est le moteur de la cr\u00e9ativit\u00e9 interne\u00a0? Quel est le r\u00eave collectif\u00a0? En quoi ce que produit l\u2019entreprise est n\u00e9cessaire, utile, et\/ou bienveillant\u00a0?<\/p><p>Toutes ces questions sont des exemples de questions \u00e0 se poser pour d\u00e9finir la raison d\u2019\u00eatre d\u2019une entreprise. Il s\u2019agit d\u2019un acte fondateur qui pr\u00e9cise la place de l\u2019entreprise, son r\u00f4le et son impact dans la soci\u00e9t\u00e9<\/p><p>La raison d\u2019\u00eatre prend la forme d\u2019un \u00e9nonc\u00e9 qui indique l\u2019identit\u00e9 de l\u2019entreprise, sa mission et sa contribution au bien-\u00eatre collectif. La raison d\u2019\u00eatre et la mission d\u00e9terminent la vision du futur que les acteurs (au sens large, depuis les actionnaires en passant par les personnels, les banquiers, les fournisseurs, les clients, etc.) souhaitent b\u00e2tir ensemble. La raison d\u2019\u00eatre pr\u00e9cise implicitement la promesse client de l\u2019entreprise. \u00a0Une raison d\u2019\u00eatre solide sera toujours la boussole qui permettra de ne pas perdre \u00ab\u00a0le Nord\u00a0\u00bb, c\u2019est-\u00e0-dire de ne pas s\u2019\u00e9garer dans des m\u00e9andres conjoncturels sans rapport avec l\u2019intention fondamentale et strat\u00e9gique de l\u2019entreprise.<\/p><p><em>Quelques exemples de raison d\u2019\u00eatre\u00a0:<\/em><\/p><p><em>Apporter la sant\u00e9 par l\u2019alimentation au plus grand nombre \u2013 Danone<\/em><\/p><p><em>\u00catre le leader de la transition alimentaire pour tous \u2013 Carrefour<\/em><\/p><p><em>Entreprise engag\u00e9e, Herm\u00e8s montre son attachement \u00e0 la cr\u00e9ation de valeur sociale pour favoriser un d\u00e9veloppement responsable en France comme \u00e0 l\u2019\u00e9tranger \u2013 Herm\u00e8s<\/em><\/p><p><em>Agir pour une soci\u00e9t\u00e9 en mouvement, solidaire et durable -SNCF<\/em><\/p><p><em>Devenir l\u2019entreprise la plus concentr\u00e9e sur la satisfaction client, en vendant absolument tout, partout dans le monde -Amazon<\/em><\/p><p><em>Etre une banque favorisant le d\u00e9veloppement du commerce et de l\u2019industrie \u2013 Soci\u00e9t\u00e9 g\u00e9n\u00e9rale<\/em><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La raison d&rsquo;\u00eatre Es-tu capable d\u2019expliquer la raison d\u2019\u00eatre de ton entreprise\u00a0? Je ne parle pas ici du savoir-faire de ton entreprise, mais du sens que tu donnes \u00e0 ce savoir-faire. Tu peux ne pas le pr\u00e9ciser, mais tu auras du mal \u00e0 enthousiasmer tes collaborateurs, \u00e0 innover et \u00e0 conduire la transformation culturelle \u00e0 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9790","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FICHE RECETTE : Raison d&#039;\u00eatre - M<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lesrubbens.info\/bvg\/fiche-recette-raison-etre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FICHE RECETTE : Raison d&#039;\u00eatre - M\" \/>\n<meta property=\"og:description\" content=\"La raison d&rsquo;\u00eatre Es-tu capable d\u2019expliquer la raison d\u2019\u00eatre de ton entreprise\u00a0? 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