{"id":7537,"date":"2023-10-10T07:59:49","date_gmt":"2023-10-10T05:59:49","guid":{"rendered":"http:\/\/bvg-conseil.com\/?page_id=7537"},"modified":"2023-11-02T15:13:15","modified_gmt":"2023-11-02T14:13:15","slug":"fiche-recette-innovation","status":"publish","type":"page","link":"https:\/\/lesrubbens.info\/bvg\/fiche-recette-innovation\/","title":{"rendered":"FICHE RECETTE : Innover : 1er facteur cl\u00e9 de succ\u00e8s pour une entreprise"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7537\" class=\"elementor elementor-7537\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"aux-parallax-section elementor-element elementor-element-a690c4e e-flex e-con-boxed e-con e-parent\" data-id=\"a690c4e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a036d69 e-con-full e-flex e-con e-child\" data-id=\"a036d69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-725035b elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"725035b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"auxicon auxicon-heart-2\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df896a1 elementor-widget elementor-widget-heading\" data-id=\"df896a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Innover : 1er facteur cl\u00e9 de succ\u00e8s pour une entreprise<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64f9db9 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"64f9db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"auxicon auxicon-heart-2\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"aux-parallax-section elementor-element elementor-element-52d9b3f e-flex e-con-boxed e-con e-parent\" data-id=\"52d9b3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96e2bad elementor-widget elementor-widget-spacer\" data-id=\"96e2bad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"aux-parallax-section elementor-element elementor-element-5056cd7 e-flex e-con-boxed e-con e-parent\" data-id=\"5056cd7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04f4b05 elementor-widget elementor-widget-text-editor\" data-id=\"04f4b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>L&rsquo;innovation passe par un combat quotidien.<\/li><li>Elle se r\u00e9sume rarement \u00e0 une inspiration g\u00e9niale.<\/li><li>Elle engendre des \u00e9volutions successives d\u2019adaptation.<\/li><li>Elle se nourrit de m\u00e9thodes r\u00e9guli\u00e8rement enrichies<\/li><li>Avant de chercher \u00e0 faire quelque chose de nouveau, elle s\u2019applique \u00e0 mieux\u00a0 faire l\u2019existant.<\/li><li>Elle impose une surveillance concurrentielle minutieuse, pour comprendre les strat\u00e9gies de ses concurrents\u00a0 et pour d\u00e9tecter les nouveaux entrants.<\/li><li>Elle sugg\u00e8re une recherche permanente de la compr\u00e9hension du consommateur et de ses attentes.<\/li><li>Parce que les process lib\u00e8rent la cr\u00e9ativit\u00e9, elle s\u2019appuie sur des process.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4e60b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cf4e60b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65cd22d elementor-widget elementor-widget-text-editor\" data-id=\"65cd22d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019innovation se fonde sur l\u2019\u00e9coute et la combinaison de trois items :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85990a8 elementor-widget elementor-widget-html\" data-id=\"85990a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<?xml version=\"1.0\" encoding=\"utf-8\"?>\r\n<!-- Generator: Adobe Illustrator 27.0.0, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\r\n<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"600px\"\r\n\t  viewBox=\"0 0 325.6 84.4\" style=\"enable-background:new 0 0 325.6 84.4;\" xml:space=\"preserve\">\r\n<style type=\"text\/css\">\r\n\t.st00{fill:none;}\r\n\t.st01{font-family:'Roboto';}\r\n\t.st02{font-size:12px;}\r\n\t.st03{fill:none;stroke:#000000;stroke-miterlimit:10;}\r\n<\/style>\r\n<g id=\"Fond\">\r\n\t<rect y=\"69.5\" class=\"st00\" width=\"64.4\" height=\"13\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 4.1353 81.1859)\" class=\"st01 st02\">Le March\u00e9<\/text>\r\n\t<rect x=\"274.2\" y=\"69.5\" class=\"st00\" width=\"51.4\" height=\"13\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 279.2983 81.1854)\" class=\"st01 st02\">L\u2019usage<\/text>\r\n\t<rect x=\"124.9\" class=\"st00\" width=\"82.4\" height=\"13.5\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 125.2667 11.8916)\" class=\"st01 st02\">La Technologie<\/text>\r\n\t<g>\r\n\t\t<g>\r\n\t\t\t<line class=\"st03\" x1=\"80.8\" y1=\"76.1\" x2=\"267.2\" y2=\"76.1\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"73.8,76.1 83.7,80.1 81.4,76.1 83.7,72 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"274.2,76.1 264.3,80.1 266.6,76.1 264.3,72 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t<\/g>\r\n\t<g>\r\n\t\t<g>\r\n\t\t\t<line class=\"st03\" x1=\"41.6\" y1=\"60.8\" x2=\"115.5\" y2=\"18.8\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"35.4,64.3 46.1,62.9 42,60.6 42.1,55.9 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"121.6,15.4 115,23.8 115,19.1 111,16.7 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t<\/g>\r\n\t<g>\r\n\t\t<g>\r\n\t\t\t<line class=\"st03\" x1=\"287.3\" y1=\"60.8\" x2=\"213.4\" y2=\"18.8\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"293.4,64.3 286.8,55.9 286.8,60.6 282.8,62.9 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"207.3,15.4 217.9,16.7 213.9,19.1 213.9,23.8 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t<\/g>\r\n<\/g>\r\n<\/svg>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10a4ef9 elementor-widget elementor-widget-text-editor\" data-id=\"10a4ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>March\u00e9 + Usage =<strong>non cr\u00e9ation de valeur<\/strong> (oubli de la technologie)<\/li><li>March\u00e9 + Technologie = <strong>un Schmilblick<\/strong>\u2026 qui sera difficilement dans le c\u0153ur du m\u00e9tier de l\u2019entreprise (il n\u2019y a pas d\u2019usage)<\/li><li>Usage + Technologie = <strong>Rien<\/strong> (puisqu\u2019il n\u2019y a pas de march\u00e9)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ce6bff elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2ce6bff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-243d92c e-flex e-con-boxed e-con e-child\" data-id=\"243d92c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d2025d elementor-widget elementor-widget-heading\" data-id=\"0d2025d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La liste des erreurs qui bloquent l\u2019innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5864c62 elementor-widget elementor-widget-text-editor\" data-id=\"5864c62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019innovation fait-elle partie du syst\u00e8me de valeurs de l\u2019entreprise\u00a0?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1619460 e-flex e-con-boxed e-con e-child\" data-id=\"1619460\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60725b4 elementor-widget elementor-widget-heading\" data-id=\"60725b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ERREURS STRATEGIQUES<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa57539 elementor-widget elementor-widget-text-editor\" data-id=\"fa57539\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Ne pas consid\u00e9rer l\u2019innovation comme indispensable au succ\u00e8s<\/li><li>Ne pas innover dans tous les domaines : \u00a0ne pas chercher de nouveaux produits mais aussi ne pas chercher \u00a0des nouvelles m\u00e9thodes de travail ,de nouvelles approches commerciales , de nouveaux modes de relations humaines, de nouvelles strat\u00e9gies\u2026<\/li><li>Ne pas mobiliser toutes les ressources de l\u2019entreprise<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c5b5c1 e-flex e-con-boxed e-con e-child\" data-id=\"4c5b5c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af79e72 elementor-widget elementor-widget-heading\" data-id=\"af79e72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ERREURS D'ATTITUDE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ab26f7 elementor-widget elementor-widget-text-editor\" data-id=\"9ab26f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ce sont les plus dangereuses car elles inhibent \u00e0 la source les capacit\u00e9s cr\u00e9atrices des employ\u00e9s ou les emp\u00eachent de se concr\u00e9tiser\u00a0:<\/p><ul><li>Faire comprendre \u00e0 tous que le \u00ab chef \u00bb est le mieux plac\u00e9 pour avoir des id\u00e9es et pour savoir si elles sont int\u00e9ressantes<\/li><li>Pour le prouver , le \u00ab chef \u00bb prend les d\u00e9cisions les plus importantes ( strat\u00e9gie, organisation , investissements , innovations etc\u2026)dans le plus grand secret et les impose brutalement et sans explications<\/li><li>Le \u00ab\u00a0chef\u00a0\u00bb ne partage l\u2019information qu\u2019avec la plus grande parcimonie (le moins possible avec le moins de monde possible)<\/li><li>Le \u00ab chef \u00bbtraite la mise en \u00e9vidence d\u2019un probl\u00e8me ou d\u2019une anomalie comme la preuve d\u2019une erreur ou d\u2019une faute , d\u00e9courageant les employ\u00e9s \u00e0 signaler ce qui ne va pas<\/li><li>Le \u00ab chef \u00bb consid\u00e9re toute id\u00e9e nouvelle avec suspicion comme une source de tracas et une dangereuse remise en cause du statu quo<\/li><li>Le \u00ab chef \u00bbne fait confiance \u00e0 personne ,\u00a0 contr\u00f4le tout avec minutie et fr\u00e9quemment<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b80dc0d e-flex e-con-boxed e-con e-child\" data-id=\"b80dc0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9fbd9c elementor-widget elementor-widget-heading\" data-id=\"f9fbd9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ERREURS DE PROCESSUS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-328946e elementor-widget elementor-widget-text-editor\" data-id=\"328946e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Elles interviennent une fois qu\u2019une id\u00e9e est exprim\u00e9e mais elles ont rapidement pour cons\u00e9quence de tuer toute volont\u00e9 de recommencer<\/p><ul><li><span style=\"text-align: var(--text-align); font-size: 16.0016px;\">Critiquer tout ce qui vient des autres , mettre les id\u00e9es nouvelles en doute, faire d\u2019abord appara\u00eetre leurs inconv\u00e9nients sans en reconna\u00eetre les avantages<\/span><\/li><li><span style=\"text-align: var(--text-align); font-size: 16.0016px;\">Exiger que toute id\u00e9e nouvelle obtienne l\u2019accord \u00e9crit de plusieurs \u00e9chelons hi\u00e9rarchiques avant de le recevoir et de l\u2019\u00e9tudier<\/span><\/li><li><span style=\"text-align: var(--text-align); font-size: 16.0016px;\">Soumettre les propositions de changement \u00e0 l\u2019analyse critique des parties rivales ou concurrentes qui ne manqueront pas d\u2019arguments pour les d\u00e9truire sur le champ<\/span><\/li><li><span style=\"text-align: var(--text-align); font-size: 16.0016px;\">Apr\u00e8s un semblant d\u2019\u00e9valuation rejeter toute suggestion sous le pr\u00e9texte qu\u2019elle est trop difficile , trop co\u00fbteuse, trop longue ou trop risqu\u00e9e \u00e0 mettre en \u0153uvre<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5984cb elementor-widget elementor-widget-html\" data-id=\"b5984cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    .encadre{border:2px solid black !important; vertical-align:middle;}\n<\/style>\n<table>\n    <tr><td rowspan=2 style=\"width:100px; border:none;\"><\/td><td rowspan=2 style=\"width:100px; border:none;\"><\/td><td class=\"encadre\" colspan=2 style=\"text-align:center;font-weight:900;\">Besoins consommateurs<\/td><\/tr>\n    <tr><td class=\"encadre\" style=\"text-align:center;font-weight:600;\">Besoins existants<\/td><td class=\"encadre\" style=\"text-align:center;font-weight:600;\">Besoins nouveaux<\/td><\/tr>\n    <tr><td class=\"encadre\" rowspan=2 style=\"text-align:center;font-weight:900;\">Produits<\/td><td class=\"encadre\" style=\"text-align:center;font-weight:600;\">Produits existants<\/td><td class=\"encadre\" style=\"vertical-align:top;\"><p style=\"text-align:center;top;font-weight:600;\">Imitation<\/p><ul><li>Rentabilit\u00e9 ++<\/li><li>Qualit\u00e9 s\u00e9curit\u00e9 ++<\/li><li>Tous les \u00e9l\u00e9ments du mix<br>ECONOMIE D\u2019ECHELLES<\/li><\/ul><\/td><td class=\"encadre\"style=\"vertical-align:top;\"><p style=\"text-align:center;font-weight:600;\">Am\u00e9lioration<\/p><ul><li>Rentabilit\u00e9<\/li><li>Qualit\u00e9 de satisfaction<\/li><\/ul><\/td><\/tr>\n    <tr><td class=\"encadre\" style=\"text-align:center;font-weight:600;\">Produits nouveaux<\/td><td class=\"encadre\"><p style=\"text-align:center;font-weight:600;\">Substitution<\/p>Qualit\u00e9 de satisfaction<br>Innovation<br>Rentabilit\u00e9<\/td><td class=\"encadre\"><p style=\"text-align:center;font-weight:600;\">Cr\u00e9ation<\/p>Qualit\u00e9 de satisfaction ++<br>Innovation  ++<br>Rentabilit\u00e9  ++<\/td><\/tr>\n<\/table>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa5df53 e-flex e-con-boxed e-con e-child\" data-id=\"aa5df53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e4a78f elementor-widget elementor-widget-heading\" data-id=\"7e4a78f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le cheminement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b083641 elementor-widget elementor-widget-spacer\" data-id=\"b083641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6607be6 elementor-widget elementor-widget-html\" data-id=\"6607be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\r\n\t viewBox=\"0 0 844.56 569.69\" style=\"enable-background:new 0 0 844.56 569.69;\" xml:space=\"preserve\">\r\n<style type=\"text\/css\">\r\n\t.st0{fill:none;stroke:#000000;stroke-miterlimit:10;}\r\n\t.st1{fill:#F4EB6F;stroke:#000000;stroke-miterlimit:10;}\r\n\t.st2{fill:#DCE5F1;stroke:#000000;stroke-miterlimit:10;}\r\n\t.st3{fill:none;stroke:#706F6F;stroke-width:3;stroke-linecap:round;stroke-miterlimit:10;}\r\n\t.st4{fill:#706F6F;}\r\n\t.st5{fill:#77933A;}\r\n\t.st6{fill:none;stroke:#77933A;stroke-width:2;stroke-linecap:round;stroke-miterlimit:10;}\r\n\t.st7{fill:none;stroke:#000000;stroke-width:3;stroke-miterlimit:10;}\r\n\t.st8{fill:none;}\r\n\t.st9{fill:#010202;}\r\n\t.st10{font-family:'Roboto';}\r\n\t.st11{font-size:21px;}\r\n\t.st12{font-size:18px;}\r\n\t.st13{font-size:14px;}\r\n\t.st14{fill:#F4EB70;}\r\n\t.st15{font-family:'Roboto'; font-weight:600;}\r\n\t.st16{fill:#DCE4F0;}\r\n<\/style>\r\n<g id=\"Zones\">\r\n\t<rect x=\"328.28\" y=\"76.44\" class=\"st0\" width=\"422.23\" height=\"285.25\"\/>\r\n\t\r\n\t\t<ellipse transform=\"matrix(0.7831 -0.6219 0.6219 0.7831 36.7744 433.6934)\" class=\"st1\" cx=\"640.1\" cy=\"164.13\" rx=\"154.89\" ry=\"103.96\"\/>\r\n\t\r\n\t\t<ellipse transform=\"matrix(0.7831 -0.6219 0.6219 0.7831 -148.7858 308.0954)\" class=\"st2\" cx=\"367.27\" cy=\"367.34\" rx=\"183.4\" ry=\"102.05\"\/>\r\n\t<g>\r\n\t\t<g>\r\n\t\t\t<line class=\"st3\" x1=\"205.93\" y1=\"508.94\" x2=\"790.75\" y2=\"44.49\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon class=\"st4\" points=\"777.86,74.46 773.72,71.91 790.37,44.78 760.18,54.86 758.64,50.25 801.5,35.95 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t<\/g>\r\n<\/g>\r\n<g id=\"Fond\">\r\n\t<g>\r\n\t\t<g>\r\n\t\t\t<line class=\"st5\" x1=\"282.69\" y1=\"403.27\" x2=\"171.23\" y2=\"375.95\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<line class=\"st6\" x1=\"282.69\" y1=\"403.27\" x2=\"188.44\" y2=\"380.17\"\/>\r\n\t\t\t\t<g>\r\n\t\t\t\t\t<polygon class=\"st5\" points=\"193.67,375.47 171.23,375.95 190.9,386.76 \t\t\t\t\t\"\/>\r\n\t\t\t\t<\/g>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t\t<g>\r\n\t\t\t<line class=\"st5\" x1=\"282.69\" y1=\"403.27\" x2=\"152.55\" y2=\"430.94\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<line class=\"st6\" x1=\"282.69\" y1=\"403.27\" x2=\"169.88\" y2=\"427.26\"\/>\r\n\t\t\t\t<g>\r\n\t\t\t\t\t<polygon class=\"st5\" points=\"172.55,420.75 152.55,430.94 174.97,432.12 \t\t\t\t\t\"\/>\r\n\t\t\t\t<\/g>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t\t<g>\r\n\t\t\t<line class=\"st5\" x1=\"328.28\" y1=\"423.58\" x2=\"328.28\" y2=\"537.12\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<line class=\"st6\" x1=\"328.28\" y1=\"423.58\" x2=\"328.28\" y2=\"519.4\"\/>\r\n\t\t\t\t<g>\r\n\t\t\t\t\t<polygon class=\"st5\" points=\"322.47,515.43 328.28,537.12 334.09,515.43 \t\t\t\t\t\"\/>\r\n\t\t\t\t<\/g>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t\t<g>\r\n\t\t\t<line class=\"st5\" x1=\"479.85\" y1=\"290.45\" x2=\"479.85\" y2=\"537.12\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<line class=\"st6\" x1=\"479.85\" y1=\"290.45\" x2=\"479.85\" y2=\"519.4\"\/>\r\n\t\t\t\t<g>\r\n\t\t\t\t\t<polygon class=\"st5\" points=\"474.04,515.43 479.85,537.12 485.66,515.43 \t\t\t\t\t\"\/>\r\n\t\t\t\t<\/g>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t\t<g>\r\n\t\t\t<line class=\"st5\" x1=\"479.85\" y1=\"287.18\" x2=\"171.88\" y2=\"287.18\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<line class=\"st6\" x1=\"479.85\" y1=\"287.18\" x2=\"189.6\" y2=\"287.18\"\/>\r\n\t\t\t\t<g>\r\n\t\t\t\t\t<polygon class=\"st5\" points=\"193.56,281.37 171.88,287.18 193.56,292.99 \t\t\t\t\t\"\/>\r\n\t\t\t\t<\/g>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t\t<g>\r\n\t\t\t<line class=\"st5\" x1=\"578.42\" y1=\"214.33\" x2=\"578.42\" y2=\"537.12\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<line class=\"st6\" x1=\"578.42\" y1=\"214.33\" x2=\"578.42\" y2=\"519.4\"\/>\r\n\t\t\t\t<g>\r\n\t\t\t\t\t<polygon class=\"st5\" points=\"572.61,515.43 578.42,537.12 584.23,515.43 \t\t\t\t\t\"\/>\r\n\t\t\t\t<\/g>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t\t<g>\r\n\t\t\t<line class=\"st5\" x1=\"578.42\" y1=\"212.68\" x2=\"171.88\" y2=\"212.68\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<line class=\"st6\" x1=\"578.42\" y1=\"212.68\" x2=\"189.6\" y2=\"212.68\"\/>\r\n\t\t\t\t<g>\r\n\t\t\t\t\t<polygon class=\"st5\" points=\"193.56,206.87 171.88,212.68 193.56,218.49 \t\t\t\t\t\"\/>\r\n\t\t\t\t<\/g>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t\t<g>\r\n\t\t\t<line class=\"st5\" x1=\"674.99\" y1=\"136.42\" x2=\"674.99\" y2=\"537.12\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<line class=\"st6\" x1=\"674.99\" y1=\"136.42\" x2=\"674.99\" y2=\"519.4\"\/>\r\n\t\t\t\t<g>\r\n\t\t\t\t\t<polygon class=\"st5\" points=\"669.18,515.43 674.99,537.12 680.8,515.43 \t\t\t\t\t\"\/>\r\n\t\t\t\t<\/g>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t\t<g>\r\n\t\t\t<line class=\"st5\" x1=\"674.99\" y1=\"136.42\" x2=\"171.88\" y2=\"136.42\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<line class=\"st6\" x1=\"674.99\" y1=\"136.42\" x2=\"189.6\" y2=\"136.42\"\/>\r\n\t\t\t\t<g>\r\n\t\t\t\t\t<polygon class=\"st5\" points=\"193.56,130.61 171.88,136.42 193.56,142.23 \t\t\t\t\t\"\/>\r\n\t\t\t\t<\/g>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t<\/g>\r\n\t<g>\r\n\t\t<g>\r\n\t\t\t<polyline class=\"st7\" points=\"706.91,508.94 205.93,508.94 205.93,44.84 \t\t\t\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"728.1,508.94 698.25,496.75 705.33,508.94 698.25,521.13 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"205.93,23.66 218.13,53.5 205.93,46.42 193.74,53.5 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t<\/g>\r\n<\/g>\r\n<g id=\"Texte\">\r\n\t<rect x=\"101.76\" y=\"2.21\" class=\"st8\" width=\"208.35\" height=\"21.44\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 116.2797 17.965)\" class=\"st9 st10 st11\">Risque commercial<\/text>\r\n\t<rect x=\"731.86\" y=\"493.98\" class=\"st8\" width=\"93.94\" height=\"18.38\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 731.8618 507.4771)\" class=\"st9 st10 st12\">Rentabilit\u00e9<\/text>\r\n\t<rect x=\"277.44\" y=\"537.12\" class=\"st8\" width=\"101.7\" height=\"32.57\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 288.67 549.0925)\"><tspan x=\"0\" y=\"0\" class=\"st10 st13\">Concurrence <\/tspan><tspan x=\"15.46\" y=\"16.8\" class=\"st10 st13\">frontale<\/tspan><\/text>\r\n\t<rect x=\"429\" y=\"537.12\" class=\"st8\" width=\"101.7\" height=\"32.57\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 440.2385 549.0925)\"><tspan x=\"0\" y=\"0\" class=\"st10 st13\">Concurrence <\/tspan><tspan x=\"16.53\" y=\"16.8\" class=\"st10 st13\">lat\u00e9rale<\/tspan><\/text>\r\n\t<rect x=\"526.57\" y=\"537.12\" class=\"st8\" width=\"101.7\" height=\"32.57\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 537.807 549.0925)\"><tspan x=\"0\" y=\"0\" class=\"st10 st13\">Concurrence <\/tspan><tspan x=\"12.67\" y=\"16.8\" class=\"st10 st13\">indirecte<\/tspan><\/text>\r\n\t<rect x=\"624.14\" y=\"537.12\" class=\"st8\" width=\"101.7\" height=\"32.57\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 635.3755 549.0925)\"><tspan x=\"0\" y=\"0\" class=\"st10 st13\">Concurrence <\/tspan><tspan x=\"18.26\" y=\"16.8\" class=\"st10 st13\">latente<\/tspan><\/text>\r\n\t<rect x=\"47.77\" y=\"415.18\" class=\"st8\" width=\"125.4\" height=\"42.03\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 67.8084 441.4417)\" class=\"st10 st13\">Rentabilit\u00e9 ++<\/text>\r\n\t<rect x=\"6.9\" y=\"352.5\" class=\"st8\" width=\"194.68\" height=\"18.38\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 36.6756 366.937)\" class=\"st10 st13\">Qualit\u00e9 de s\u00e9curit\u00e9 ++<\/text>\r\n\t<rect y=\"260.03\" class=\"st8\" width=\"208.48\" height=\"48.17\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 34.495 280.9641)\"><tspan x=\"0\" y=\"0\" class=\"st10 st13\">Qualit\u00e9 de satisfaction<\/tspan><tspan x=\"36.75\" y=\"16.8\" class=\"st10 st13\">Rentabilit\u00e9<\/tspan><\/text>\r\n\t<rect x=\"80.64\" y=\"203.49\" class=\"st8\" width=\"41.48\" height=\"18.38\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 90.3531 217.9286)\" class=\"st10 st13\">QIR<\/text>\r\n\t<rect x=\"80.91\" y=\"127.23\" class=\"st8\" width=\"59.13\" height=\"18.38\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 91.5083 141.6704)\" class=\"st10 st13\">QIR++<\/text>\r\n\t<rect x=\"227.92\" y=\"116.68\" class=\"st8\" width=\"83.45\" height=\"18.38\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 232.4384 131.1206)\" class=\"st10 st13\">Nouveaut\u00e9s<\/text>\r\n\t<rect x=\"227.92\" y=\"194.3\" class=\"st8\" width=\"83.45\" height=\"18.38\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 241.7216 208.7396)\" class=\"st10 st13\">Ruptures<\/text>\r\n\t<rect x=\"227.92\" y=\"268.81\" class=\"st8\" width=\"83.45\" height=\"18.38\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 238.5664 283.2438)\" class=\"st10 st13\">Petits pas<\/text>\r\n\t<rect x=\"227.92\" y=\"462.09\" class=\"st8\" width=\"83.45\" height=\"18.38\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 245.6455 476.5293)\" class=\"st10 st13\">(Survie)<\/text>\r\n\t<rect x=\"370.46\" y=\"89.79\" class=\"st8\" width=\"83.45\" height=\"18.38\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 384.7015 104.2263)\" class=\"st10 st13\">(Succ\u00e8s)<\/text>\r\n\t<path class=\"st14\" d=\"M717.15,148.8h-84.33c-7.85,0-14.22-6.37-14.22-14.22v0c0-7.85,6.37-14.22,14.22-14.22h84.33\r\n\t\tc7.85,0,14.22,6.37,14.22,14.22v0C731.38,142.43,725.01,148.8,717.15,148.8z\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 640.5714 141.3267)\" class=\"st5 st15 st12\">Cr\u00e9ation<\/text>\r\n\t<path class=\"st14\" d=\"M627.92,229.84h-92.66c-7.85,0-14.22-6.37-14.22-14.22v0c0-7.85,6.37-14.22,14.22-14.22h92.66\r\n\t\tc7.85,0,14.22,6.37,14.22,14.22v0C642.14,223.47,635.77,229.84,627.92,229.84z\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 532.263 222.3633)\" class=\"st5 st15 st12\">Substitution<\/text>\r\n\t<path class=\"st16\" d=\"M508.35,301.41h-92.66c-7.85,0-14.22-6.37-14.22-14.22v0c0-7.85,6.37-14.22,14.22-14.22h92.66\r\n\t\tc7.85,0,14.22,6.37,14.22,14.22v0C522.57,295.04,516.2,301.41,508.35,301.41z\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 409.7809 293.933)\" class=\"st5 st15 st12\">Am\u00e9lioration<\/text>\r\n\t<path class=\"st16\" d=\"M364.91,417.49h-62.66c-7.85,0-14.22-6.37-14.22-14.22v0c0-7.85,6.37-14.22,14.22-14.22h62.66\r\n\t\tc7.85,0,14.22,6.37,14.22,14.22v0C379.13,411.12,372.77,417.49,364.91,417.49z\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 297.3553 410.0175)\" class=\"st5 st15 st12\">Imitation<\/text>\r\n\t<rect x=\"296.12\" y=\"337.8\" class=\"st8\" width=\"178.99\" height=\"47.77\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 337.7936 351.3011)\"><tspan x=\"0\" y=\"0\" class=\"st15 st12\">Maintien du <\/tspan><tspan x=\"7.83\" y=\"21.6\" class=\"st15 st12\">cash-flow<\/tspan><\/text>\r\n\t<rect x=\"590.76\" y=\"75.09\" class=\"st8\" width=\"178.99\" height=\"47.77\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 604.5697 88.5904)\"><tspan x=\"0\" y=\"0\" class=\"st15 st12\">D\u00e9veloppement du <\/tspan><tspan x=\"35.7\" y=\"21.6\" class=\"st15 st12\">cash-flow<\/tspan><\/text>\r\n\t<rect x=\"732.79\" y=\"14.47\" class=\"st8\" width=\"111.77\" height=\"18.38\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 749.7617 27.9669)\" class=\"st15 st12\">Conqu\u00eate<\/text>\r\n<\/g>\r\n<\/svg>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09ef9f8 e-flex e-con-boxed e-con e-child\" data-id=\"09ef9f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a24805a elementor-widget elementor-widget-spacer\" data-id=\"a24805a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7dda9c elementor-widget elementor-widget-heading\" data-id=\"a7dda9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Les crit\u00e8res de s\u00e9lection d'un projet<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1d8ce7 elementor-widget elementor-widget-spacer\" data-id=\"c1d8ce7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39d9252 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"39d9252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Exigence strat\u00e9gique<\/li><li>Analyse technique produit<\/li><li>Justification consommateur<\/li><li>Coh\u00e9rence marketing<\/li><li>Contraintes internes techniques<\/li><li>Crit\u00e8res de r\u00e9ussite des clients<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15f0390 e-flex e-con-boxed e-con e-child\" data-id=\"15f0390\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be876c0 elementor-widget elementor-widget-heading\" data-id=\"be876c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Exigence strat\u00e9gique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0c944f elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d0c944f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Quelle est l&rsquo;intention strat\u00e9gique du projet ?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba51820 elementor-widget elementor-widget-html\" data-id=\"ba51820\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg version=\"1.1\" id=\"Calque_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\n\t viewBox=\"0 0 871.97 468.16\" stylyle=\"enable-background:new 0 0 871.97 468.16;\" xml:space=\"preserve\">\n<style type=\"text\/css\">\n\t.styl0{fill:none;stroke:#000000;stylroke-width:2;stroke-miterlimit:10;}\n\t.styl1{font-family:'Roboto';}\n\t.styl2{font-size:14px;}\n\t.styl3{font-family:'Roboto';font-weight:900;}\n\t.styl4{font-size:20.7801px;}\n\t.styl5{font-size:13.8534px;}\n\t.styl6{font-size:18.8032px;}\n\t.styl7{font-size:12.5355px;}\n\t.styl8{fill:none;}\n\t.styl9{font-size:21px;}\n\t.styl10{font-size:18px;}\n<\/style>\n<g>\n\t<g>\n\t\t<line class=\"styl0\" x1=\"149.02\" y1=\"232.29\" x2=\"720.78\" y2=\"232.29\"\/>\n\t\t<g>\n\t\t\t<polygon points=\"134.9,232.29 154.8,240.42 150.08,232.29 154.8,224.16 \t\t\t\"\/>\n\t\t<\/g>\n\t\t<g>\n\t\t\t<polygon points=\"734.9,232.29 715,240.42 719.72,232.29 715,224.16 \t\t\t\"\/>\n\t\t<\/g>\n\t<\/g>\n<\/g>\n<g>\n\t<g>\n\t\t<line class=\"styl0\" x1=\"434.9\" y1=\"418.17\" x2=\"434.9\" y2=\"46.41\"\/>\n\t\t<g>\n\t\t\t<polygon points=\"434.9,432.29 443.03,412.39 434.9,417.11 426.77,412.39 \t\t\t\"\/>\n\t\t<\/g>\n\t\t<g>\n\t\t\t<polygon points=\"434.9,32.29 443.03,52.18 434.9,47.46 426.77,52.18 \t\t\t\"\/>\n\t\t<\/g>\n\t<\/g>\n<\/g>\n<text transform=\"matrix(1 0 0 1 59.9176 229.4573)\"><tspan x=\"0\" y=\"0\" class=\"styl1 styl2\">Concurrence<\/tspan><tspan x=\"22.25\" y=\"16.8\" class=\"styl1 styl2\">le fait<\/tspan><\/text>\n<text transform=\"matrix(1 0 0 1 399.2438 11.9763)\"><tspan x=\"0\" y=\"0\" class=\"styl1 styl2\">Importance<\/tspan><tspan x=\"-9.25\" y=\"16.8\" class=\"styl1 styl2\">strat\u00e9gique ++<\/tspan><\/text>\n<text transform=\"matrix(1 0 0 1 399.2438 447.5684)\"><tspan x=\"0\" y=\"0\" class=\"styl1 styl2\">Importance<\/tspan><tspan x=\"-5.18\" y=\"16.8\" class=\"styl1 styl2\">strat\u00e9gique --<\/tspan><\/text>\n<text transform=\"matrix(1 0 0 1 741.9474 229.4573)\"><tspan x=\"0\" y=\"0\" class=\"styl1 styl2\">Concurrence<\/tspan><tspan x=\"-0.13\" y=\"16.8\" class=\"styl1 styl2\">ne le fait pas<\/tspan><\/text>\n<ellipse class=\"styl0\" cx=\"544.9\" cy=\"152.29\" rx=\"100\" ry=\"70\"\/>\n<text transform=\"matrix(1.0199 0 0 1 478.3678 126.8301)\"><tspan x=\"0\" y=\"0\" class=\"styl3 styl4\">SIGNIFICATIF<\/tspan><tspan x=\"1.97\" y=\"24.94\" class=\"styl3 styl4\">DEFENDABLE<\/tspan><tspan x=\"19.61\" y=\"49.87\" class=\"styl3 styl4\">DURABLE<\/tspan><tspan x=\"41.42\" y=\"66.5\" class=\"styl1 styl5\">(leader)<\/tspan><\/text>\n<ellipse class=\"styl0\" cx=\"324.9\" cy=\"152.29\" rx=\"100\" ry=\"70\"\/>\n<text transform=\"matrix(1.0199 0 0 1 297.8981 151.8164)\"><tspan x=\"0\" y=\"0\" class=\"styl3 styl6\">VITAL<\/tspan><tspan x=\"1.36\" y=\"15.04\" class=\"styl1 styl7\">(copieur)<\/tspan><\/text>\n<ellipse class=\"styl0\" cx=\"544.9\" cy=\"312.29\" rx=\"100\" ry=\"70\"\/>\n<text transform=\"matrix(1.0199 0 0 1 478.3297 311.8162)\"><tspan x=\"0\" y=\"0\" class=\"styl3 styl6\">DETERMINANT<\/tspan><tspan x=\"40.12\" y=\"15.04\" class=\"styl1 styl7\">(critique)<\/tspan><\/text>\n<ellipse class=\"styl0\" cx=\"324.9\" cy=\"312.29\" rx=\"100\" ry=\"70\"\/>\n<text transform=\"matrix(1.0199 0 0 1 299.0265 311.8162)\"><tspan x=\"0\" y=\"0\" class=\"styl3 styl6\">UTILE<\/tspan><tspan x=\"-2.07\" y=\"15.04\" class=\"styl1 styl7\">(sensible)<\/tspan><\/text>\n<rect y=\"275.26\" class=\"styl8\" width=\"209.8\" height=\"74.06\"\/>\n<text transform=\"matrix(1 0 0 1 25.2166 293.2231)\"><tspan x=\"0\" y=\"0\" class=\"styl3 styl9\">Mise \u00e0 niveau en <\/tspan><tspan x=\"8.79\" y=\"25.2\" class=\"styl3 styl9\">qualit\u00e9 relative<\/tspan><tspan x=\"-21.71\" y=\"50.4\" class=\"styl3 styl9\">COMBLE UN RETARD<\/tspan><\/text>\n<rect y=\"90.06\" class=\"styl8\" width=\"209.8\" height=\"116.44\"\/>\n<text transform=\"matrix(1 0 0 1 16.6346 108.0237)\"><tspan x=\"0\" y=\"0\" class=\"styl3 styl9\">Subit les r\u00e8gles du <\/tspan><tspan x=\"52.57\" y=\"25.2\" class=\"styl3 styl9\">march\u00e9<\/tspan><tspan x=\"41.13\" y=\"50.4\" class=\"styl3 styl9\">DEFENSIF<\/tspan><tspan x=\"1.03\" y=\"72\" class=\"styl3 styl10\">(subit la pression des <\/tspan><tspan x=\"36.05\" y=\"93.6\" class=\"styl3 styl10\">concurrents)<\/tspan><\/text>\n<rect x=\"660\" y=\"90.06\" class=\"styl8\" width=\"209.8\" height=\"116.44\"\/>\n<text transform=\"matrix(1 0 0 1 662.9661 108.0237)\"><tspan x=\"0\" y=\"0\" class=\"styl3 styl9\">Impose les r\u00e8gles sur <\/tspan><tspan x=\"55.02\" y=\"25.2\" class=\"styl3 styl9\">le march\u00e9<\/tspan><tspan x=\"54.47\" y=\"50.4\" class=\"styl3 styl9\">OFFENSIF<\/tspan><tspan x=\"6.52\" y=\"72\" class=\"styl3 styl10\">(met la pression sur les <\/tspan><tspan x=\"49.71\" y=\"93.6\" class=\"styl3 styl10\">concurrents)<\/tspan><\/text>\n<rect x=\"660\" y=\"262.66\" class=\"styl8\" width=\"209.8\" height=\"99.26\"\/>\n<text transform=\"matrix(1 0 0 1 704.6584 280.623)\"><tspan x=\"0\" y=\"0\" class=\"styl3 styl9\">Emp\u00eache les <\/tspan><tspan x=\"-24.93\" y=\"25.2\" class=\"styl3 styl9\">concurrents de se <\/tspan><tspan x=\"7.92\" y=\"50.4\" class=\"styl3 styl9\">rapprocher<\/tspan><tspan x=\"-37.01\" y=\"75.6\" class=\"styl3 styl9\">ECARTE LE DANGER<\/tspan><\/text>\n<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4207881 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4207881\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6d76ca elementor-widget elementor-widget-html\" data-id=\"c6d76ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<?xml version=\"1.0\" encoding=\"utf-8\"?>\r\n<!-- Generator: Adobe Illucrrator 27.8.1, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\r\n<svg version=\"1.1\" id=\"Calque_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\r\n\t viewBox=\"0 0 649.17 439.52\" style=\"enable-background:new 0 0 649.17 439.52;\" xml:space=\"preserve\">\r\n<style type=\"text\/css\">\r\n\t.cr0{fill:none;stroke:#000000;stroke-miterlimit:10;}\r\n\t.cr1{font-family:'Roboto';}\r\n\t.cr2{font-size:12px;}\r\n\t.cr3{fill:none;stroke:#000000;stroke-width:2;stroke-miterlimit:10;}\r\n\t.cr4{font-family:'Roboto';font-weight:600;}\r\n\t.cr5{fill:#E52421;}\r\n\t.cr6{font-family:'Roboto';font-weight:600;}\r\n<\/style>\r\n<g>\r\n\t<g>\r\n\t\t<g>\r\n\t\t\t<line class=\"cr0\" x1=\"114.02\" y1=\"224\" x2=\"499.9\" y2=\"224\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"106.96,224 116.91,228.06 114.55,224 116.91,219.93 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"506.96,224 497.01,228.06 499.37,224 497.01,219.93 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t<\/g>\r\n\t<g>\r\n\t\t<g>\r\n\t\t\t<line class=\"cr0\" x1=\"306.96\" y1=\"416.94\" x2=\"306.96\" y2=\"31.06\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"306.96,424 311.03,414.05 306.96,416.41 302.9,414.05 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"306.96,24 311.03,33.94 306.96,31.58 302.9,33.94 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t<\/g>\r\n<\/g>\r\n<text transform=\"matrix(1 0 0 1 236.4211 10.2655)\" class=\"cr1 cr2\">Importance strat\u00e9gique ++<\/text>\r\n<text transform=\"matrix(1 0 0 1 239.9133 436.2652)\" class=\"cr1 cr2\">Importance strat\u00e9gique --<\/text>\r\n<text transform=\"matrix(1 0 0 1 -0.0559 227.5024)\" class=\"cr1 cr2\">Concurrence le fait<\/text>\r\n<text transform=\"matrix(1 0 0 1 510.2098 227.5024)\" class=\"cr1 cr2\">Concurrence ne le fait pas<\/text>\r\n<rect x=\"116.69\" y=\"36.5\" class=\"cr3\" width=\"160.54\" height=\"35\"\/>\r\n<text transform=\"matrix(1 0 0 1 161.0297 51.2953)\"><tspan x=\"0\" y=\"0\" class=\"cr4 cr2\">Danger grave<\/tspan><tspan x=\"-40.14\" y=\"14.4\" class=\"cr4 cr2\">Combat que l\u2019on doit gagner<\/tspan><\/text>\r\n<rect x=\"336.69\" y=\"36.5\" class=\"cr3\" width=\"160.54\" height=\"35\"\/>\r\n<text transform=\"matrix(1 0 0 1 343.726 58.4955)\" class=\"cr4 cr2\">Construction de notre futur<\/text>\r\n<rect x=\"116.69\" y=\"248.32\" class=\"cr3\" width=\"160.54\" height=\"35\"\/>\r\n<text transform=\"matrix(1 0 0 1 121.1567 270.3186)\" class=\"cr4 cr2\">Menaces de disqualification<\/text>\r\n<rect x=\"336.69\" y=\"248.32\" class=\"cr3\" width=\"160.54\" height=\"35\"\/>\r\n<text transform=\"matrix(1 0 0 1 363.3871 263.1184)\"><tspan x=\"0\" y=\"0\" class=\"cr4 cr2\">Expression de notre <\/tspan><tspan x=\"-0.85\" y=\"14.4\" class=\"cr4 cr2\">savoir-faire (m\u00e9tier)<\/tspan><\/text>\r\n<g>\r\n\t<g>\r\n\t\t<polyline class=\"cr0\" points=\"364.45,103.23 354.5,103.23 354.5,79.42 \t\t\"\/>\r\n\t\t<g>\r\n\t\t\t<polygon points=\"371.51,103.23 361.56,99.17 363.92,103.23 361.56,107.3 \t\t\t\"\/>\r\n\t\t<\/g>\r\n\t<\/g>\r\n<\/g>\r\n<text transform=\"matrix(1 0 0 1 377.4624 106.5226)\" class=\"cr1 cr2\">Ruptures, Cr\u00e9ations...<\/text>\r\n<g>\r\n\t<g>\r\n\t\t<polyline class=\"cr0\" points=\"364.45,315.79 354.5,315.79 354.5,291.98 \t\t\"\/>\r\n\t\t<g>\r\n\t\t\t<polygon points=\"371.51,315.79 361.56,311.72 363.92,315.79 361.56,319.85 \t\t\t\"\/>\r\n\t\t<\/g>\r\n\t<\/g>\r\n<\/g>\r\n<text transform=\"matrix(1 0 0 1 376.6421 312.7425)\"><tspan x=\"0\" y=\"0\" class=\"cr1 cr2\">Outil de demain et \u00e9volution<\/tspan><tspan x=\"0\" y=\"14.4\" class=\"cr1 cr2\">produits vs attentes consommateurs<\/tspan><\/text>\r\n<text transform=\"matrix(1 0 0 1 120.1294 127.0435)\"><tspan x=\"0\" y=\"0\" class=\"cr5 cr6 cr2\" style=\"text-decoration: underline;\">Indicateurs :<\/tspan><tspan x=\"0\" y=\"14.4\" class=\"cr5 cr6 cr2\">Baisse de parts de march\u00e9<\/tspan><tspan x=\"0\" y=\"28.8\" class=\"cr5 cr6 cr2\">des concurrents<\/tspan><\/text>\r\n<text transform=\"matrix(1 0 0 1 344.2856 127.0435)\"><tspan x=\"0\" y=\"0\" class=\"cr5 cr6 cr2\" style=\"text-decoration: underline;\">Indicateurs :<\/tspan><tspan x=\"0\" y=\"14.4\" class=\"cr5 cr6 cr2\">% du CA produits nouveaux \/ CA total<\/tspan><\/text>\r\n<text transform=\"matrix(1 0 0 1 120.1294 353.1813)\"><tspan x=\"0\" y=\"0\" class=\"cr5 cr6 cr2\" style=\"text-decoration: underline;\">Indicateurs :<\/tspan><tspan x=\"0\" y=\"14.4\" class=\"cr5 cr6 cr2\">Indices de Non Qualit\u00e9<\/tspan><tspan x=\"0\" y=\"28.8\" class=\"cr5 cr6 cr2\">R\u00e9clamations consommateur<\/tspan><\/text>\r\n<text transform=\"matrix(1 0 0 1 344.2856 353.1813)\"><tspan x=\"0\" y=\"0\" class=\"cr5 cr6 cr2\" style=\"text-decoration: underline;\">Indicateurs :<\/tspan><tspan x=\"0\" y=\"14.4\" class=\"cr5 cr6 cr2\">panels organoleptiques<\/tspan><tspan x=\"0\" y=\"28.8\" class=\"cr5 cr6 cr2\">enqu\u00eates de satisfaction<\/tspan><tspan x=\"0\" y=\"43.2\" class=\"cr5 cr6 cr2\">rentabilit\u00e9 am\u00e9lior\u00e9e<\/tspan><\/text>\r\n<\/svg>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70115ce elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"70115ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-316aab5 elementor-widget elementor-widget-heading\" data-id=\"316aab5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Les facteurs cl\u00e9s de r\u00e9ussite pour une marque<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f45a8c7 elementor-widget elementor-widget-html\" data-id=\"f45a8c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg version=\"1.1\" id=\"Calque_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\r\n\t viewBox=\"0 0 649.17 439.52\" style=\"enable-background:new 0 0 649.17 439.52;\" xml:space=\"preserve\">\r\n<style type=\"text\/css\">\r\n\t.aa0{fill:none;stroke:#000000;stroke-miterlimit:10;}\r\n\t.aa1{font-family:'Roboto';}\r\n\t.aa2{font-size:12px;}\r\n\t.aa3{fill:none;}\r\n\t.aa4{font-size:20px;}\r\n\t.aa5{fill:none;stroke:#000000;stroke-width:2;stroke-miterlimit:10;}\r\n\t.aa6{font-family:'Roboto';font-weight:500;}\r\n<\/style>\r\n<g>\r\n\t<g>\r\n\t\t<g>\r\n\t\t\t<line class=\"aa0\" x1=\"114.02\" y1=\"224\" x2=\"499.9\" y2=\"224\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"106.96,224 116.91,228.06 114.55,224 116.91,219.93 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"506.96,224 497.01,228.06 499.37,224 497.01,219.93 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t<\/g>\r\n\t<g>\r\n\t\t<g>\r\n\t\t\t<line class=\"aa0\" x1=\"306.96\" y1=\"416.94\" x2=\"306.96\" y2=\"31.06\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"306.96,424 311.03,414.05 306.96,416.41 302.9,414.05 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"306.96,24 311.03,33.94 306.96,31.58 302.9,33.94 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t<\/g>\r\n<\/g>\r\n<text transform=\"matrix(1 0 0 1 236.4211 10.2655)\" class=\"aa1 aa2\">Importance strat\u00e9gique ++<\/text>\r\n<text transform=\"matrix(1 0 0 1 239.9133 436.2652)\" class=\"aa1 aa2\">Importance strat\u00e9gique --<\/text>\r\n<text transform=\"matrix(1 0 0 1 -0.0559 227.5024)\" class=\"aa1 aa2\">Concurrence le fait<\/text>\r\n<text transform=\"matrix(1 0 0 1 510.2098 227.5024)\" class=\"aa1 aa2\">Concurrence ne le fait pas<\/text>\r\n<rect x=\"109.43\" y=\"69\" class=\"aa3\" width=\"155.07\" height=\"50\"\/>\r\n<text transform=\"matrix(1 0 0 1 110.8193 101.4958)\" class=\"aa1 aa4\">Co\u00fbt commercial<\/text>\r\n<rect x=\"349.43\" y=\"69\" class=\"aa3\" width=\"155.07\" height=\"50\"\/>\r\n<text transform=\"matrix(1 0 0 1 358.7539 89.4958)\"><tspan x=\"0\" y=\"0\" class=\"aa1 aa4\">Co\u00fbt Marketing<\/tspan><tspan x=\"25.81\" y=\"24\" class=\"aa1 aa4\">Co\u00fbt R&amp;D<\/tspan><\/text>\r\n<rect x=\"349.43\" y=\"286\" class=\"aa3\" width=\"155.07\" height=\"50\"\/>\r\n<text transform=\"matrix(1 0 0 1 362.1475 318.5026)\" class=\"aa1 aa4\">Co\u00fbt Industriel<\/text>\r\n<rect x=\"109.43\" y=\"286\" class=\"aa3\" width=\"155.07\" height=\"50\"\/>\r\n<text transform=\"matrix(1 0 0 1 122.1475 318.5026)\" class=\"aa1 aa4\">Co\u00fbt Industriel<\/text>\r\n<circle class=\"aa5\" cx=\"352.56\" cy=\"180.16\" r=\"17.35\"\/>\r\n<text transform=\"matrix(1 0 0 1 346.8237 187.6609)\" class=\"aa6 aa4\">1<\/text>\r\n<text transform=\"matrix(1 0 0 1 187.7325 194.7476)\" class=\"aa6 aa4\">\u00ab A \u00e9viter \u00bb<\/text>\r\n<circle class=\"aa5\" cx=\"352.56\" cy=\"269.14\" r=\"17.35\"\/>\r\n<text transform=\"matrix(1 0 0 1 346.8237 276.6363)\" class=\"aa6 aa4\">2<\/text>\r\n<circle class=\"aa5\" cx=\"255.82\" cy=\"269.14\" r=\"17.35\"\/>\r\n<text transform=\"matrix(1 0 0 1 250.0812 276.6363)\" class=\"aa6 aa4\">3<\/text>\r\n<g>\r\n\t<g>\r\n\t\t<line class=\"aa0\" x1=\"352.56\" y1=\"202.15\" x2=\"352.56\" y2=\"240.09\"\/>\r\n\t\t<g>\r\n\t\t\t<polygon points=\"352.56,247.15 348.5,237.2 352.56,239.56 356.63,237.2 \t\t\t\"\/>\r\n\t\t<\/g>\r\n\t<\/g>\r\n<\/g>\r\n<g>\r\n\t<g>\r\n\t\t<line class=\"aa0\" x1=\"329.46\" y1=\"269.14\" x2=\"291.52\" y2=\"269.14\"\/>\r\n\t\t<g>\r\n\t\t\t<polygon points=\"284.46,269.14 294.41,265.07 292.05,269.14 294.41,273.2 \t\t\t\"\/>\r\n\t\t<\/g>\r\n\t<\/g>\r\n<\/g>\r\n<\/svg>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab09ec1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ab09ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcf75be e-flex e-con-boxed e-con e-child\" data-id=\"dcf75be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da3a072 elementor-widget elementor-widget-heading\" data-id=\"da3a072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Analyse technique produit<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-536c328 elementor-widget elementor-widget-html\" data-id=\"536c328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg version=\"1.1\" id=\"Calque_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\r\n\t viewBox=\"0 0 649.17 439.52\" style=\"enable-background:new 0 0 649.17 439.52;\" xml:space=\"preserve\">\r\n<style type=\"text\/css\">\r\n\t.bb0{fill:none;stroke:#000000;stroke-miterlimit:10;}\r\n\t.bb1{font-family:'Roboto';font-weight:900;}\r\n\t.bb2{font-size:16px;}\r\n\t.bb3{fill:none;}\r\n\t.bb4{font-family:'Roboto';}\r\n\t.bb5{font-size:20px;}\r\n<\/style>\r\n<g>\r\n\t<g>\r\n\t\t<g>\r\n\t\t\t<line class=\"bb0\" x1=\"114.02\" y1=\"224\" x2=\"499.9\" y2=\"224\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"106.96,224 116.91,228.06 114.55,224 116.91,219.93 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"506.96,224 497.01,228.06 499.37,224 497.01,219.93 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t<\/g>\r\n\t<g>\r\n\t\t<g>\r\n\t\t\t<line class=\"bb0\" x1=\"306.96\" y1=\"416.94\" x2=\"306.96\" y2=\"31.06\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"306.96,424 311.03,414.05 306.96,416.41 302.9,414.05 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"306.96,24 311.03,33.94 306.96,31.58 302.9,33.94 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t<\/g>\r\n<\/g>\r\n<text transform=\"matrix(1 0 0 1 298.4153 18.7695)\" class=\"bb1 bb2\">++<\/text>\r\n<text transform=\"matrix(1 0 0 1 515.4442 229.4147)\" class=\"bb1 bb2\">++<\/text>\r\n<text transform=\"matrix(1 0 0 1 299.7668 439.517)\" class=\"bb1 bb2\">--<\/text>\r\n<text transform=\"matrix(1 0 0 1 84.6541 229.4145)\" class=\"bb1 bb2\">--<\/text>\r\n<rect x=\"312.84\" y=\"9.35\" class=\"bb3\" width=\"155.07\" height=\"50\"\/>\r\n<text transform=\"matrix(1 0 0 1 344.2034 29.8526)\"><tspan x=\"0\" y=\"0\" class=\"bb4 bb5\">Technicit\u00e9<\/tspan><tspan x=\"-0.14\" y=\"24\" class=\"bb4 bb5\">emballage<\/tspan><\/text>\r\n<text transform=\"matrix(1 0 0 1 447.9832 265.4157)\"><tspan x=\"0\" y=\"0\" class=\"bb4 bb5\">Technicit\u00e9 process<\/tspan><tspan x=\"4.73\" y=\"24\" class=\"bb4 bb5\">et Ma\u00eetrise Amont<\/tspan><\/text>\r\n<\/svg>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8bab82 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a8bab82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8294eee elementor-widget elementor-widget-heading\" data-id=\"8294eee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Exemple de position des technologies existantes<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85b1468 elementor-widget elementor-widget-html\" data-id=\"85b1468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<?xml version=\"1.0\" encoding=\"utf-8\"?>\r\n<!-- Generator: Adobe Illustrator 27.8.1, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\r\n<svg version=\"1.1\" id=\"Calque_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\r\n\t viewBox=\"0 0 530.75 400\" style=\"enable-background:new 0 0 530.75 400;\" xml:space=\"preserve\">\r\n<style type=\"text\/css\">\r\n\t.cc0{fill:none;stroke:#000000;stroke-miterlimit:10;}\r\n\t.cc1{font-family:'Roboto';}\r\n\t.cc2{font-size:12px;}\r\n<\/style>\r\n<g>\r\n\t<g>\r\n\t\t<g>\r\n\t\t\t<line class=\"cc0\" x1=\"137.81\" y1=\"200\" x2=\"523.69\" y2=\"200\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"130.75,200 140.7,204.07 138.34,200 140.7,195.94 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"530.75,200 520.8,204.07 523.16,200 520.8,195.94 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t<\/g>\r\n\t<g>\r\n\t\t<g>\r\n\t\t\t<line class=\"cc0\" x1=\"330.75\" y1=\"392.94\" x2=\"330.75\" y2=\"7.06\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"330.75,400 334.82,390.05 330.75,392.41 326.69,390.05 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"330.75,0 334.82,9.95 330.75,7.59 326.69,9.95 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t<\/g>\r\n<\/g>\r\n<ellipse class=\"cc0\" cx=\"60.36\" cy=\"36.73\" rx=\"59.86\" ry=\"29.93\"\/>\r\n<text transform=\"matrix(1 0 0 1 37.2136 34.0345)\"><tspan x=\"0\" y=\"0\" class=\"cc1 cc2\">Bouteille <\/tspan><tspan x=\"-15.16\" y=\"14.4\" class=\"cc1 cc2\">thermoform\u00e9e<\/tspan><\/text>\r\n<ellipse class=\"cc0\" cx=\"60.36\" cy=\"102.04\" rx=\"59.86\" ry=\"29.93\"\/>\r\n<text transform=\"matrix(1 0 0 1 14.491 99.3407)\"><tspan x=\"0\" y=\"0\" class=\"cc1 cc2\">Emballage soupe <\/tspan><tspan x=\"25.95\" y=\"14.4\" class=\"cc1 cc2\">(sticks)<\/tspan><\/text>\r\n<ellipse class=\"cc0\" cx=\"60.36\" cy=\"167.35\" rx=\"59.86\" ry=\"29.93\"\/>\r\n<text transform=\"matrix(1 0 0 1 35.4529 157.4471)\"><tspan x=\"0\" y=\"0\" class=\"cc1 cc2\">Plastique <\/tspan><tspan x=\"-12.77\" y=\"14.4\" class=\"cc1 cc2\">multi-couches <\/tspan><tspan x=\"-13.39\" y=\"28.8\" class=\"cc1 cc2\">thermoform\u00e9e<\/tspan><\/text>\r\n<ellipse class=\"cc0\" cx=\"60.36\" cy=\"232.65\" rx=\"59.86\" ry=\"29.93\"\/>\r\n<text transform=\"matrix(1 0 0 1 14.491 229.9529)\"><tspan x=\"0\" y=\"0\" class=\"cc1 cc2\">Emballage soupe <\/tspan><tspan x=\"23.05\" y=\"14.4\" class=\"cc1 cc2\">(gourde)<\/tspan><\/text>\r\n<ellipse class=\"cc0\" cx=\"60.36\" cy=\"297.96\" rx=\"59.86\" ry=\"29.93\"\/>\r\n<text transform=\"matrix(1 0 0 1 13.2283 302.4592)\" class=\"cc1 cc2\">PS thermoform\u00e9e<\/text>\r\n<ellipse class=\"cc0\" cx=\"60.36\" cy=\"363.27\" rx=\"59.86\" ry=\"29.93\"\/>\r\n<text transform=\"matrix(1 0 0 1 12.2761 360.5652)\"><tspan x=\"0\" y=\"0\" class=\"cc1 cc2\">Verre, bo\u00eete m\u00e9tal, <\/tspan><tspan x=\"37.2\" y=\"14.4\" class=\"cc1 cc2\">PPF<\/tspan><\/text>\r\n<\/svg>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ffecb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"62ffecb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5463a47 elementor-widget elementor-widget-html\" data-id=\"5463a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg version=\"1.1\" id=\"Calque_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\r\n\t viewBox=\"0 0 754.79 488\" style=\"enable-background:new 0 0 754.79 485.27;\" xml:space=\"preserve\">\r\n<style type=\"text\/css\">\r\n\t.dd0{fill:none;stroke:#000000;stroke-miterlimit:10;}\r\n\t.dd1{font-family:'Roboto';}\r\n\t.dd2{font-size:12px;}\r\n\t.dd3{font-family:'Roboto';font-weight:600;}\r\n\t.dd4{font-size:20px;}\r\n\t.dd5{fill:none;}\r\n\t.dd7{fill:#FFFFFF;stroke-width:2px;stroke:black;}\r\n<\/style>\r\n<g>\r\n\t<g>\r\n\t\t<g>\r\n\t\t\t<line class=\"dd0\" x1=\"124.2\" y1=\"224\" x2=\"637.64\" y2=\"224\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"117.14,224 127.09,228.06 124.73,224 127.09,219.93 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"644.7,224 634.76,228.06 637.12,224 634.76,219.93 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t<\/g>\r\n\t<g>\r\n\t\t<g>\r\n\t\t\t<line class=\"dd0\" x1=\"380.92\" y1=\"416.94\" x2=\"380.92\" y2=\"31.06\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"380.92,424 384.99,414.05 380.92,416.41 376.86,414.05 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"380.92,24 384.99,33.94 380.92,31.58 376.86,33.94 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t<\/g>\r\n<\/g>\r\n<text transform=\"matrix(1 0 0 1 315.653 10.2655)\" class=\"dd1 dd2\">Technicit\u00e9 emballage ++<\/text>\r\n<text transform=\"matrix(1 0 0 1 319.1452 440.5172)\" class=\"dd1 dd2\">Technicit\u00e9 emballage --<\/text>\r\n<text transform=\"matrix(1 0 0 1 648.9572 220.3027)\"><tspan x=\"0\" y=\"0\" class=\"dd1 dd2\">Technicit\u00e9 process<\/tspan><tspan x=\"-4.8\" y=\"14.4\" class=\"dd1 dd2\">et Ma\u00eetrise amont ++<\/tspan><\/text>\r\n<text transform=\"matrix(1 0 0 1 1.3064 220.3027)\"><tspan x=\"0\" y=\"0\" class=\"dd1 dd2\">Technicit\u00e9 process<\/tspan><tspan x=\"-1.31\" y=\"14.4\" class=\"dd1 dd2\">et Ma\u00eetrise amont --<\/tspan><\/text>\r\n<text transform=\"matrix(1 0 0 1 206.3974 210.4309)\" class=\"dd3 dd4\">A EVITER<\/text>\r\n<text transform=\"matrix(1 0 0 1 422.1999 210.4309)\" class=\"dd3 dd4\">PRODUITS D\u2019IMAGE<\/text>\r\n<text transform=\"matrix(1 0 0 1 139.6001 421.6548)\" class=\"dd3 dd4\">ECONOMIES D\u2019ECHELLE<\/text>\r\n<text transform=\"matrix(1 0 0 1 451.6042 421.6548)\" class=\"dd3 dd4\">RENTABILITE<\/text>\r\n<rect x=\"145.23\" y=\"33.17\" class=\"dd5\" width=\"229.93\" height=\"133.33\"\/>\r\n<text transform=\"matrix(1 0 0 1 145.2268 42.1746)\"><tspan x=\"0\" y=\"0\" class=\"dd1 dd2\" style=\"text-decoration: underline;\">Caract\u00e9ristiques :<\/tspan><tspan x=\"0\" y=\"14.4\" class=\"dd1 dd2 \">\t<\/tspan><tspan x=\"36\" y=\"14.4\" class=\"dd1 dd2\">Produits \u00ab artificiel \u00bb<\/tspan><tspan x=\"0\" y=\"28.8\" class=\"dd1 dd2 \">\t<\/tspan><tspan x=\"36\" y=\"28.8\" class=\"dd1 dd2\">Contenant sup\u00e9rieur au contenu<\/tspan><tspan x=\"0\" y=\"57.6\" class=\"dd1 dd2\" style=\"text-decoration: underline;\">Facteurs cl\u00e9s de succ\u00e8s :<\/tspan><\/text>\r\n<rect x=\"136.38\" y=\"243.66\" class=\"dd5\" width=\"229.93\" height=\"141.85\"\/>\r\n<text transform=\"matrix(1 0 0 1 136.3833 252.6636)\"><tspan x=\"0\" y=\"0\" class=\"dd1 dd2\" style=\"text-decoration: underline;\">Caract\u00e9ristiques :<\/tspan><tspan x=\"0\" y=\"14.4\" class=\"dd1 dd2 \">\t<\/tspan><tspan x=\"36\" y=\"14.4\" class=\"dd1 dd2\">MDD \/ premiers prix<\/tspan><tspan x=\"0\" y=\"28.8\" class=\"dd1 dd2 \">\t<\/tspan><tspan x=\"36\" y=\"28.8\" class=\"dd1 dd2\">Grandes s\u00e9ries prix bas<\/tspan><tspan x=\"0\" y=\"57.6\" class=\"dd1 dd2\" style=\"text-decoration: underline;\">Facteurs cl\u00e9s de succ\u00e8s :<\/tspan><tspan x=\"0\" y=\"72\" class=\"dd1 dd2 \">\t<\/tspan><tspan x=\"36\" y=\"72\" class=\"dd1 dd2\">Low-cost<\/tspan><tspan x=\"0\" y=\"86.4\" class=\"dd1 dd2 \">\t<\/tspan><tspan x=\"36\" y=\"86.4\" class=\"dd1 dd2\">Comp\u00e9titivit\u00e9<\/tspan><tspan x=\"0\" y=\"100.8\" class=\"dd1 dd2 \">\t<\/tspan><tspan x=\"36\" y=\"100.8\" class=\"dd1 dd2\">Capacit\u00e9 \u00e0 produire<\/tspan><tspan x=\"0\" y=\"115.2\" class=\"dd1 dd2 \">\t<\/tspan><tspan x=\"36\" y=\"115.2\" class=\"dd1 dd2\">Flexibilit\u00e9<\/tspan><tspan x=\"0\" y=\"129.6\" class=\"dd1 dd2 \">\t<\/tspan><tspan x=\"36\" y=\"129.6\" class=\"dd1 dd2\">Qualit\u00e9 de s\u00e9curit\u00e9<\/tspan><\/text>\r\n<rect x=\"397.19\" y=\"243.66\" class=\"dd5\" width=\"269.51\" height=\"141.85\"\/>\r\n<text transform=\"matrix(1 0 0 1 397.1905 252.6636)\"><tspan x=\"0\" y=\"0\" class=\"dd1 dd2\" style=\"text-decoration: underline;\">Caract\u00e9ristiques :<\/tspan><tspan x=\"0\" y=\"14.4\" class=\"dd1 dd2 \">\t<\/tspan><tspan x=\"36\" y=\"14.4\" class=\"dd1 dd2\">Savoir faire m\u00e9tier majoritaire<\/tspan><tspan x=\"0\" y=\"28.8\" class=\"dd1 dd2 \">\t<\/tspan><tspan x=\"36\" y=\"28.8\" class=\"dd1 dd2\">Avantage qualit\u00e9 au produit (contenu)<\/tspan><tspan x=\"0\" y=\"43.2\" class=\"dd1 dd2 \">\t<\/tspan><tspan x=\"36\" y=\"43.2\" class=\"dd1 dd2\">Copiabilit\u00e9 difficile<\/tspan><tspan x=\"0\" y=\"72\" class=\"dd1 dd2\" style=\"text-decoration: underline;\">Facteurs cl\u00e9s de succ\u00e8s :<\/tspan><tspan x=\"0\" y=\"86.4\" class=\"dd1 dd2 \">\t<\/tspan><tspan x=\"36\" y=\"86.4\" class=\"dd1 dd2\">Marges \u00e9lev\u00e9es<\/tspan><tspan x=\"0\" y=\"100.8\" class=\"dd1 dd2 \">\t<\/tspan><tspan x=\"36\" y=\"100.8\" class=\"dd1 dd2\">Qualit\u00e9 de s\u00e9curit\u00e9 et de satisfaction<\/tspan><tspan x=\"0\" y=\"115.2\" class=\"dd1 dd2 \">\t<\/tspan><tspan x=\"36\" y=\"115.2\" class=\"dd1 dd2\">Grandes s\u00e9ries<\/tspan><tspan x=\"0\" y=\"129.6\" class=\"dd1 dd2 \">\t<\/tspan><tspan x=\"36\" y=\"129.6\" class=\"dd1 dd2\">Communication de marque ombrelle<\/tspan><\/text>\r\n<rect x=\"397.19\" y=\"33.17\" class=\"dd5\" width=\"280.18\" height=\"156.25\"\/>\r\n<text transform=\"matrix(1 0 0 1 397.1905 42.1748)\"><tspan x=\"0\" y=\"0\" class=\"dd1 dd2\" style=\"text-decoration: underline;\">Caract\u00e9ristiques :<\/tspan><tspan x=\"93.33\" y=\"0\" class=\"dd1 dd2\"> <\/tspan><tspan x=\"0\" y=\"14.4\" class=\"dd1 dd2 \">\t<\/tspan><tspan x=\"36\" y=\"14.4\" class=\"dd1 dd2\">Des sp\u00e9cialit\u00e9s - volumes limit\u00e9s<\/tspan><tspan x=\"0\" y=\"28.8\" class=\"dd1 dd2 \">\t<\/tspan><tspan x=\"36\" y=\"28.8\" class=\"dd1 dd2\">Co\u00fbt unitaire \u00e9lev\u00e9<\/tspan><tspan x=\"0\" y=\"43.2\" class=\"dd1 dd2 \">\t<\/tspan><tspan x=\"36\" y=\"43.2\" class=\"dd1 dd2\">Copiabilit\u00e9 tr\u00e8s difficile (double<\/tspan><tspan x=\"0\" y=\"57.6\" class=\"dd1 dd2 \">\t<\/tspan><tspan x=\"36\" y=\"57.6\" class=\"dd1 dd2\">barri\u00e8re d\u2019entr\u00e9e)<\/tspan><tspan x=\"0\" y=\"86.4\" class=\"dd1 dd2\" style=\"text-decoration: underline;\">Facteurs cl\u00e9s de succ\u00e8s :<\/tspan><tspan x=\"134.14\" y=\"86.4\" class=\"dd1 dd2\"> <\/tspan><tspan x=\"0\" y=\"100.8\" class=\"dd1 dd2 \">\t<\/tspan><tspan x=\"36\" y=\"100.8\" class=\"dd1 dd2\">Marges \u00ab tr\u00e8s \u00e9lev\u00e9es \u00bb<\/tspan><tspan x=\"0\" y=\"115.2\" class=\"dd1 dd2 \">\t<\/tspan><tspan x=\"36\" y=\"115.2\" class=\"dd1 dd2\">Tr\u00e8s grande qualit\u00e9 de satisfaction<\/tspan><tspan x=\"0\" y=\"129.6\" class=\"dd1 dd2 \">\t<\/tspan><tspan x=\"36\" y=\"129.6\" class=\"dd1 dd2\">Marque forte<\/tspan><tspan x=\"0\" y=\"144\" class=\"dd1 dd2 \">\t<\/tspan><tspan x=\"36\" y=\"144\" class=\"dd1 dd2\">Communication sp\u00e9cifique<\/tspan><\/text>\r\n<g>\r\n\t<polygon points=\"624.76,474.04 588.34,463.59 588.34,470.14 173.5,470.14 173.5,463.59 137.08,474.04 173.5,484.5 173.5,477.95 \r\n\t\t588.34,477.95 588.34,484.5 \t\"\/>\r\n\t<path class=\"dd7\" d=\"M435.99,485.27H325.85c-6.2,0-11.22-5.03-11.22-11.22v0c0-6.2,5.03-11.22,11.22-11.22h110.13\r\n\t\tc6.2,0,11.22,5.03,11.22,11.22v0C447.21,480.24,442.19,485.27,435.99,485.27z\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 328.5647 478.5431)\" class=\"dd3 dd2\">Ma\u00eetrise des achats<\/text>\r\n<\/g>\r\n<\/svg>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-411e001 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"411e001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ceac3f1 e-flex e-con-boxed e-con e-child\" data-id=\"ceac3f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ae804c elementor-widget elementor-widget-heading\" data-id=\"3ae804c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Justification consommateur<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d4e92 elementor-widget elementor-widget-text-editor\" data-id=\"48d4e92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Cible : pour qui ?\n \t<ul style=\"margin: 0 20; list-style-type: none;\"><li>pour quelle utilisation ?<\/li><\/ul>\n<\/li>\n \t<li>Benchmark concurrent (produits de substitution)<\/li>\n \t<li>PVC cible<\/li>\n \t<li>Circuit de distribution<\/li>\n \t<li>Rayon: UF-frais-\u00e9picerie-traiteur-surgel\u00e9\u2026<\/li>\n \t<li>Analyse de la demande consommateur vs l\u2019offre produit<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-632d979 elementor-widget elementor-widget-html\" data-id=\"632d979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<?xml version=\"1.0\" encoding=\"utf-8\"?>\r\n<!-- Generator: Adobe Illustrator 27.8.1, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\r\n<svg version=\"1.1\" id=\"Calque_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\r\n\t viewBox=\"0 0 672.8 439.52\" style=\"enable-background:new 0 0 672.8 439.52;\" xml:space=\"preserve\">\r\n<style type=\"text\/css\">\r\n\t.ff0{fill:none;stroke:#000000;stroke-miterlimit:10;}\r\n\t.ff1{font-family:'Roboto';}\r\n\t.ff2{font-size:12px;}\r\n\t.ff3{fill:none;stroke:#000000;stroke-width:2;stroke-miterlimit:10;}\r\n\t.ff4{font-family:'Roboto';font-weight:600;}\r\n\t.ff5{fill:none;stroke:#E52421;stroke-width:3;stroke-miterlimit:10;}\r\n\t.ff6{fill:#E30613;}\r\n\t.ff7{font-size:15px;}\r\n\t.ff8{fill:none;stroke:#2B4B9B;stroke-width:3;stroke-miterlimit:10;}\r\n\t.ff9{fill:#2C4C9A;}\r\n\t.ff10{fill:none;stroke:#C3D69A;stroke-width:4;stroke-miterlimit:10;}\r\n\t.ff11{fill:#C3D69A;}\r\n\t.ff12{fill-rule:evenodd;clip-rule:evenodd;fill:none;stroke:#93C353;stroke-width:3;stroke-miterlimit:10;}\r\n\t.ff13{fill:none;}\r\n\t.ff14{fill:#93C353;}\r\n<\/style>\r\n<g>\r\n\t<g>\r\n\t\t<g>\r\n\t\t\t<line class=\"ff0\" x1=\"142.21\" y1=\"224\" x2=\"528.09\" y2=\"224\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"135.15,224 145.1,228.06 142.74,224 145.1,219.93 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"535.15,224 525.21,228.06 527.57,224 525.21,219.93 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t<\/g>\r\n\t<g>\r\n\t\t<g>\r\n\t\t\t<line class=\"ff0\" x1=\"335.15\" y1=\"416.94\" x2=\"335.15\" y2=\"31.06\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"335.15,424 339.22,414.05 335.15,416.41 331.09,414.05 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"335.15,24 339.22,33.94 335.15,31.58 331.09,33.94 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t<\/g>\r\n<\/g>\r\n<text transform=\"matrix(1 0 0 1 246.4284 14.5175)\" class=\"ff1 ff2\">Demande consommateur faible --<\/text>\r\n<text transform=\"matrix(1 0 0 1 242.9362 436.2652)\" class=\"ff1 ff2\">Demande consommateur forte ++<\/text>\r\n<text transform=\"matrix(1 0 0 1 -0.1846 227.5024)\" class=\"ff1 ff2\">Diff\u00e9renciation produit --<\/text>\r\n<text transform=\"matrix(1 0 0 1 537.0585 227.5024)\" class=\"ff1 ff2\">Diff\u00e9renciation produit ++<\/text>\r\n<rect x=\"144.88\" y=\"36.5\" class=\"ff3\" width=\"160.54\" height=\"35\"\/>\r\n<text transform=\"matrix(1 0 0 1 172.0331 58.4955)\" class=\"ff4 ff2\">Territoire INTERDIT<\/text>\r\n<rect x=\"364.88\" y=\"36.5\" class=\"ff3\" width=\"160.54\" height=\"35\"\/>\r\n<text transform=\"matrix(1 0 0 1 389.0273 51.2953)\"><tspan x=\"0\" y=\"0\" class=\"ff4 ff2\">Territoire Terreau de <\/tspan><tspan x=\"24.83\" y=\"14.4\" class=\"ff4 ff2\">l\u2019innovation<\/tspan><\/text>\r\n<rect x=\"144.88\" y=\"356.14\" class=\"ff3\" width=\"160.54\" height=\"35\"\/>\r\n<text transform=\"matrix(1 0 0 1 155.0351 370.9421)\"><tspan x=\"0\" y=\"0\" class=\"ff4 ff2\">Territoire \u00e0 \u00e9viter pour les <\/tspan><tspan x=\"46.44\" y=\"14.4\" class=\"ff4 ff2\">marques<\/tspan><\/text>\r\n<rect x=\"364.88\" y=\"348.91\" class=\"ff3\" width=\"160.54\" height=\"49.47\"\/>\r\n<text transform=\"matrix(1 0 0 1 385.5908 363.7424)\"><tspan x=\"0\" y=\"0\" class=\"ff4 ff2\">Territoire \u00e0 occuper, \u00e0 <\/tspan><tspan x=\"-5.5\" y=\"14.4\" class=\"ff4 ff2\">d\u00e9fendre, y imposer son <\/tspan><tspan x=\"31.29\" y=\"28.8\" class=\"ff4 ff2\">leadership<\/tspan><\/text>\r\n<rect x=\"184.85\" y=\"107.46\" transform=\"matrix(0.7071 -0.7071 0.7071 0.7071 -38.5389 202.4873)\" class=\"ff5\" width=\"80.61\" height=\"80.61\"\/>\r\n<text transform=\"matrix(1 0 0 1 202.416 135.3896)\"><tspan x=\"0\" y=\"0\" class=\"ff6 ff1 ff7\">Pas de <\/tspan><tspan x=\"-10.53\" y=\"18\" class=\"ff6 ff1 ff7\">rentabilit\u00e9 <\/tspan><tspan x=\"-5.3\" y=\"36\" class=\"ff6 ff1 ff7\">possible<\/tspan><\/text>\r\n<polygon class=\"ff8\" points=\"445.15,90.76 385.22,134.31 408.11,204.76 482.2,204.76 505.09,134.31 \"\/>\r\n<text transform=\"matrix(1 0 0 1 422.0898 153.3892)\" class=\"ff9 ff1 ff7\">Niches<\/text>\r\n<rect x=\"174.39\" y=\"229.94\" class=\"ff10\" width=\"114\" height=\"114\"\/>\r\n<text transform=\"matrix(1 0 0 1 213.3804 283.563)\"><tspan x=\"0\" y=\"0\" class=\"ff11 ff1 ff7\">Carr\u00e9 <\/tspan><tspan x=\"-10.93\" y=\"18\" class=\"ff11 ff1 ff7\">MDD\/PP<\/tspan><\/text>\r\n<g>\r\n\t<path class=\"ff12\" d=\"M445.15,257.93c23.58-66.05,115.53,0,0,84.92C329.62,257.93,421.58,191.88,445.15,257.93L445.15,257.93z\"\/>\r\n\t<path class=\"ff13\" d=\"M445.15,257.93c23.58-66.05,115.53,0,0,84.92C329.62,257.93,421.58,191.88,445.15,257.93L445.15,257.93z\"\/>\r\n\t<text transform=\"matrix(1 0 0 1 416.7285 283.563)\"><tspan x=\"0\" y=\"0\" class=\"ff14 ff1 ff7\">C\u0153ur de <\/tspan><tspan x=\"-8.37\" y=\"18\" class=\"ff14 ff1 ff7\">l\u2019entreprise<\/tspan><\/text>\r\n<\/g>\r\n<\/svg>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-380d357 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"380d357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94fab30 elementor-widget elementor-widget-heading\" data-id=\"94fab30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Rapprochement de l\u2019analyse technique avec l\u2019analyse de la demande conso<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6815439 elementor-widget elementor-widget-html\" data-id=\"6815439\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg version=\"1.1\" id=\"Calque_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\r\n\t viewBox=\"0 0 659.71 442.14\" style=\"enable-background:new 0 0 659.71 442.14;\" xml:space=\"preserve\">\r\n<style type=\"text\/css\">\r\n\t.gg0{fill:none;stroke:#000000;stroke-miterlimit:10;}\r\n\t.gg1{fill:none;}\r\n\t.gg2{font-family:'Roboto';}\r\n\t.gg3{font-size:12px;}\r\n\t.gg4{fill:none;stroke:#000000;stroke-width:2;stroke-miterlimit:10;}\r\n\t.gg5{font-family:'Roboto';font-weight:600;}\r\n\t.gg6{fill:none;stroke:#2B4B9B;stroke-width:3;stroke-miterlimit:10;}\r\n\t.gg7{fill:none;stroke:#C3D69A;stroke-width:4;stroke-miterlimit:10;}\r\n\t.gg8{fill-rule:evenodd;clip-rule:evenodd;fill:none;stroke:#93C353;stroke-width:3;stroke-miterlimit:10;}\r\n<\/style>\r\n<g>\r\n\t<g>\r\n\t\t<g>\r\n\t\t\t<line class=\"gg0\" x1=\"136.71\" y1=\"224\" x2=\"522.59\" y2=\"224\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"129.65,224 139.6,228.06 137.24,224 139.6,219.93 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"529.65,224 519.7,228.06 522.06,224 519.7,219.93 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t<\/g>\r\n\t<g>\r\n\t\t<g>\r\n\t\t\t<line class=\"gg0\" x1=\"329.65\" y1=\"416.94\" x2=\"329.65\" y2=\"31.06\"\/>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"329.65,424 333.71,414.05 329.65,416.41 325.58,414.05 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t\t<g>\r\n\t\t\t\t<polygon points=\"329.65,24 333.71,33.94 329.65,31.58 325.58,33.94 \t\t\t\t\"\/>\r\n\t\t\t<\/g>\r\n\t\t<\/g>\r\n\t<\/g>\r\n<\/g>\r\n<rect x=\"237.23\" class=\"gg1\" width=\"91.3\" height=\"27.92\"\/>\r\n<text transform=\"matrix(1 0 0 1 255.177 10.2656)\"><tspan x=\"0\" y=\"0\" class=\"gg2 gg3\">Technicit\u00e9 <\/tspan><tspan x=\"-4.97\" y=\"14.4\" class=\"gg2 gg3\">emballage +<\/tspan><\/text>\r\n<rect x=\"328.54\" class=\"gg1\" width=\"75.74\" height=\"27.92\"\/>\r\n<text transform=\"matrix(1 0 0 1 340.8977 10.2656)\"><tspan x=\"0\" y=\"0\" class=\"gg2 gg3\">Demande <\/tspan><tspan x=\"5.98\" y=\"14.4\" class=\"gg2 gg3\">conso -<\/tspan><\/text>\r\n<rect x=\"237.23\" y=\"414.22\" class=\"gg1\" width=\"91.3\" height=\"27.92\"\/>\r\n<text transform=\"matrix(1 0 0 1 255.177 424.4879)\"><tspan x=\"0\" y=\"0\" class=\"gg2 gg3\">Technicit\u00e9 <\/tspan><tspan x=\"-3.22\" y=\"14.4\" class=\"gg2 gg3\">emballage -<\/tspan><\/text>\r\n<rect x=\"328.54\" y=\"414.22\" class=\"gg1\" width=\"75.74\" height=\"27.92\"\/>\r\n<text transform=\"matrix(1 0 0 1 340.8977 424.4879)\"><tspan x=\"0\" y=\"0\" class=\"gg2 gg3\">Demande <\/tspan><tspan x=\"4.23\" y=\"14.4\" class=\"gg2 gg3\">conso +<\/tspan><\/text>\r\n<text transform=\"matrix(1 0 0 1 539.1303 213.1028)\"><tspan x=\"0\" y=\"0\" class=\"gg2 gg3\">Produits diff\u00e9renci\u00e9s +<\/tspan><tspan x=\"4.98\" y=\"28.8\" class=\"gg2 gg3\">Technicit\u00e9 process +<\/tspan><\/text>\r\n<text transform=\"matrix(1 0 0 1 -0.1847 213.1028)\"><tspan x=\"0\" y=\"0\" class=\"gg2 gg3\">Produits diff\u00e9renci\u00e9s -<\/tspan><tspan x=\"4.98\" y=\"28.8\" class=\"gg2 gg3\">Technicit\u00e9 process -<\/tspan><\/text>\r\n<rect x=\"359.37\" y=\"36.5\" class=\"gg4\" width=\"160.54\" height=\"35\"\/>\r\n<text transform=\"matrix(1 0 0 1 384.8442 51.2954)\"><tspan x=\"0\" y=\"0\" class=\"gg5 gg3\">R\u00e9elle innovation ou <\/tspan><tspan x=\"24.29\" y=\"14.4\" class=\"gg5 gg3\">prudence...<\/tspan><\/text>\r\n<rect x=\"139.37\" y=\"356.14\" class=\"gg4\" width=\"160.54\" height=\"35\"\/>\r\n<text transform=\"matrix(1 0 0 1 150.2865 370.9422)\"><tspan x=\"0\" y=\"0\" class=\"gg5 gg3\">Rentabilit\u00e9 par la ma\u00eetrise <\/tspan><tspan x=\"43.17\" y=\"14.4\" class=\"gg5 gg3\">des co\u00fbts<\/tspan><\/text>\r\n<rect x=\"359.37\" y=\"348.91\" class=\"gg4\" width=\"160.54\" height=\"49.47\"\/>\r\n<text transform=\"matrix(1 0 0 1 397.8315 363.7425)\"><tspan x=\"0\" y=\"0\" class=\"gg5 gg3\">Ma\u00eetrise du mix<\/tspan><tspan x=\"-17.66\" y=\"14.4\" class=\"gg5 gg3\">valorisation maximale <\/tspan><tspan x=\"-30.5\" y=\"28.8\" class=\"gg5 gg3\">rentabilit\u00e9 par les marques<\/tspan><\/text>\r\n<polygon class=\"gg6\" points=\"439.65,90.76 379.71,134.31 402.61,204.76 476.69,204.76 499.58,134.31 \"\/>\r\n<rect x=\"168.88\" y=\"229.94\" class=\"gg7\" width=\"114\" height=\"114\"\/>\r\n<g>\r\n\t<path class=\"gg8\" d=\"M439.65,257.93c23.58-66.05,115.53,0,0,84.92C324.11,257.93,416.07,191.88,439.65,257.93L439.65,257.93z\"\/>\r\n\t<path class=\"gg1\" d=\"M439.65,257.93c23.58-66.05,115.53,0,0,84.92C324.11,257.93,416.07,191.88,439.65,257.93L439.65,257.93z\"\/>\r\n<\/g>\r\n<\/svg>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a0a068 elementor-widget elementor-widget-text-editor\" data-id=\"7a0a068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Cible : pour qui ?<ul style=\"margin: 0 20; list-style-type: none;\"><li>pour quelle utilisation ?<\/li><\/ul><\/li><li>Benchmark concurrent (produits de substitution)<\/li><li>PVC cible<\/li><li>Circuit de distribution<\/li><li>Rayon: UF-frais-\u00e9picerie-traiteur-surgel\u00e9\u2026<\/li><li>Analyse de la demande consommateur vs l\u2019offre produit<\/li><li>Recueil des donn\u00e9es d\u2019entr\u00e9e (voir fiche projet et m\u00e9thode harmonie)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d7835d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9d7835d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-168195a e-flex e-con-boxed e-con e-child\" data-id=\"168195a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cdf0af elementor-widget elementor-widget-heading\" data-id=\"3cdf0af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Marketing: Coh\u00e9rence avec la mission de la marque<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d20894 elementor-widget elementor-widget-text-editor\" data-id=\"8d20894\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">La mission de la marque d\u00e9finit la raison d\u2019\u00eatre de la marque, ce pourquoi elle existe, ce qu\u2019elle apporte sp\u00e9cifiquement dans ses dimensions rationnelles ou psychologiques, son champ d\u2019action, ses objectifs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7249b4e elementor-widget elementor-widget-text-editor\" data-id=\"7249b4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Lorsqu\u2019un produit ou service nouveau a l\u2019honneur d\u2019\u00eatre coiff\u00e9 par une marque, il convient de v\u00e9rifier si le produit est \u00ab digne \u00bb de la marque qui va le soutenir.<\/strong><\/p>\n<p>Le mieux pour cela est d\u2019\u00e9crire <strong>la mission que l\u2019on affecte au produit<\/strong><\/p>\n<ul>\n<li>Est-ce un produit qui est destin\u00e9 \u00e0 faire cro\u00eetre le Chiffre d\u2019affaires ?<\/li>\n<li>Est-ce un produit qui est destin\u00e9 \u00e0 faire cro\u00eetre la marge de l\u2019entreprise ?<\/li>\n<li>Est-ce un produit qui est destin\u00e9 \u00e0 d\u00e9velopper la notori\u00e9t\u00e9 de la marque ?<\/li>\n<li>Est-ce un produit qui est destin\u00e9 \u00e0 devenir \u00ab l\u2019iphone \u00bb de l\u2019entreprise<\/li>\n<\/ul>\n<p>Une fois que tu lui as affect\u00e9 sa mission, <strong>tu peux ais\u00e9ment choisir les crit\u00e8res qui te permettront de juger s\u2019il remplit sa mission&nbsp;:<\/strong><\/p>\n<ul>\n<li>Masse de CA g\u00e9n\u00e9r\u00e9 \u2013 Progression de CA sur telle cible de consommateurs, chez telle cible de clients, sur tel march\u00e9, et, en combien de temps ?<\/li>\n<li>Masse de Marge brute g\u00e9n\u00e9r\u00e9e \u2013 En combien de temps, sur quels march\u00e9s, etc.<\/li>\n<li>Notori\u00e9t\u00e9 spontan\u00e9e acquise en combien de temps \u2013 notori\u00e9t\u00e9 assist\u00e9e acquise sur la cible, en combien de temps&nbsp;? Valeurs transmises&nbsp;? Bienveillance pour la marque&nbsp;? etc.<\/li>\n<li>Multicrit\u00e8res recens\u00e9s avant le lancement : CA \u2013 Marge \u2013 Image \u2013 Notori\u00e9t\u00e9- D\u00e9lais pour chaque item.<\/li>\n<\/ul>\n<p>Lorsque tu as \u00e9crit tout cela<strong>, tu dois d\u00e9cider des moyens que tu vas mettre en \u0153uvre pour r\u00e9ussir le lancement <\/strong>de ton produit\/service<\/p>\n<ul>\n<li>Date strat\u00e9gique du lancement : fen\u00eatre de tir o\u00f9 la possibilit\u00e9 de r\u00e9ussite sera la plus grande<\/li>\n<li>Politique de prix&nbsp;\/politique de marge : \u00e9volution du prix de revient dans le temps -accroissement de la marge pr\u00e9vu, etc.<\/li>\n<li>Politique promotionnelle de lancement&nbsp;: enveloppe globale, enveloppe par client, enveloppe par produit, etc.<\/li>\n<li>Soutien publicitaire&nbsp;: budget, support, \u00e9v\u00e9nementiel, presse, m\u00e9dias, (chacun a ses avantages et ses inconv\u00e9nients)<\/li>\n<li>Renfort commercial&nbsp;: Recrutements, force de vente d\u2019appoint, d\u00e9placement de commerciaux sur une zone pendant un certain temps, Zone g\u00e9ographique test, etc&#8230; Le tout doit \u00eatre chiffr\u00e9<\/li>\n<li>etc&#8230;<\/li>\n<\/ul>\n<p><strong>Tu r\u00e9duis ainsi consid\u00e9rablement le risque de te tromper<\/strong>, et <strong>tu disposes d\u2019un tableau de bord qui te permet de valider la coh\u00e9rence entre les moyens mis en \u0153uvre et leurs effets.<\/strong><\/p>\n<p><strong>Ta meilleure plus-value sera d\u2019adapter en permanence les moyens pour les optimiser<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-218a4af elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"218a4af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5915b1 e-flex e-con-boxed e-con e-child\" data-id=\"d5915b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8aaaf12 elementor-widget elementor-widget-heading\" data-id=\"8aaaf12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Contraintes internes techniques<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4bb9f3 elementor-widget elementor-widget-text-editor\" data-id=\"c4bb9f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">La matrice des contraintes internes techniques met en \u00e9vidence les facteurs-cl\u00e9s de R\u00e9ussite d\u2019un projet\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58e20cb elementor-widget elementor-widget-html\" data-id=\"58e20cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg version=\"1.1\" id=\"Calque_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\n\t viewBox=\"0 0 746.27 340.28\" style=\"enable-background:new 0 0 746.27 340.28;\" xml:space=\"preserve\">\n<style type=\"text\/css\">\n\t.st100{fill:none;stroke:#000000;stroke-width:2;stroke-miterlimit:10;}\n\t.st101{font-family:'Roboto';}\n\t.st102{font-size:18px;}\n\t.st104{font-size:12px;}\n<\/style>\n<g>\n\t<g>\n\t\t<line class=\"st100\" x1=\"161.38\" y1=\"170.14\" x2=\"633.14\" y2=\"170.14\"\/>\n\t\t<g>\n\t\t\t<polygon points=\"147.26,170.14 167.16,178.27 162.44,170.14 167.16,162.01 \t\t\t\"\/>\n\t\t<\/g>\n\t\t<g>\n\t\t\t<polygon points=\"647.26,170.14 627.36,178.27 632.08,170.14 627.36,162.01 \t\t\t\"\/>\n\t\t<\/g>\n\t<\/g>\n<\/g>\n<g>\n\t<g>\n\t\t<line class=\"st100\" x1=\"397.26\" y1=\"281.02\" x2=\"397.26\" y2=\"59.26\"\/>\n\t\t<g>\n\t\t\t<polygon points=\"397.26,295.14 405.39,275.24 397.26,279.96 389.13,275.24 \t\t\t\"\/>\n\t\t<\/g>\n\t\t<g>\n\t\t\t<polygon points=\"397.26,45.14 405.39,65.04 397.26,60.31 389.13,65.04 \t\t\t\"\/>\n\t\t<\/g>\n\t<\/g>\n<\/g>\n<text transform=\"matrix(1 0 0 1 350.2559 35.3984)\" class=\"st101 st102\">(Vouloir ++)<\/text>\n<text transform=\"matrix(1 0 0 1 299.1694 335.398)\" class=\"st101 st102\">Importance strat\u00e9gique -<\/text>\n<text transform=\"matrix(1 0 0 1 299.1694 15.3985)\" class=\"st101 st102\">Importance strat\u00e9gique -<\/text>\n<text transform=\"matrix(1 0 0 1 355.4941 315.3984)\" class=\"st101 st102\">(Vouloir --)<\/text>\n<text transform=\"matrix(1 0 0 1 33.3672 185.3987)\" class=\"st101 st102\">(Pouvoir --)<\/text>\n<text transform=\"matrix(1 0 0 1 -0.084 165.3985)\" class=\"st101 st102\">Je ne sais pas faire<\/text>\n<text transform=\"matrix(1 0 0 1 648.6917 165.3983)\" class=\"st101 st102\">Je sais faire<\/text>\n<text transform=\"matrix(1 0 0 1 648.1289 185.3987)\" class=\"st101 st102\">(Pouvoir ++)<\/text>\n<text transform=\"matrix(0.8666 0 0 1 411.0079 94.6094)\"><tspan x=\"0\" y=\"0\" class=\"st101 st104\">L\u2019entreprise sait faire et veut faire : Pas d\u2019h\u00e9si<\/tspan><tspan x=\"241.18\" y=\"0\" class=\"st101 st104\">-<\/tspan><tspan x=\"0\" y=\"14.4\" class=\"st101 st104\">tation, alloue les moyens les plus pertinents <\/tspan><tspan x=\"0\" y=\"28.8\" class=\"st101 st104\">avec les capacit\u00e9s humaines et financi\u00e8res de <\/tspan><tspan x=\"0\" y=\"43.2\" class=\"st101 st104\">l\u2019entreprise<\/tspan><\/text>\n<text transform=\"matrix(0.8666 0 0 1 411.0079 208.2142)\"><tspan x=\"0\" y=\"0\" class=\"st101 st104\">L\u2019entreprise sait faire et ne veut pas faire : <\/tspan><tspan x=\"0\" y=\"14.4\" class=\"st101 st104\">Assure-toi que tu n\u2019auras pas de regrets d\u2019ici 5 <\/tspan><tspan x=\"0\" y=\"28.8\" class=\"st101 st104\">ans, et passe \u00e0 autre chose<\/tspan><\/text>\n<text transform=\"matrix(0.8666 0 0 1 173.8032 68.9525)\"><tspan x=\"0\" y=\"0\" class=\"st101 st104\">L\u2019entreprise ne sait pas faire et veut faire : <\/tspan><tspan x=\"0\" y=\"14.4\" class=\"st101 st104\">Situation courante et passionnante qui permet <\/tspan><tspan x=\"0\" y=\"28.8\" class=\"st101 st104\">\u00e0 l\u2019entreprise de se r\u00e9g\u00e9n\u00e9rer. Etudie la meil<\/tspan><tspan x=\"231.52\" y=\"28.8\" class=\"st101 st104\">-<\/tspan><tspan x=\"0\" y=\"43.2\" class=\"st101 st104\">leure mani\u00e8re d\u2019acqu\u00e9rir le savoir-faire man<\/tspan><tspan x=\"229.92\" y=\"43.2\" class=\"st101 st104\">-<\/tspan><tspan x=\"0\" y=\"57.6\" class=\"st101 st104\">quant : recrutements, sous-traitance, Acquisi<\/tspan><tspan x=\"237.09\" y=\"57.6\" class=\"st101 st104\">-<\/tspan><tspan x=\"0\" y=\"72\" class=\"st101 st104\">tion d\u2019une entreprise, alliance commerciale, <\/tspan><tspan x=\"0\" y=\"86.4\" class=\"st101 st104\">etc\u2026Et fonce puisque l\u2019entreprise veut le faire.<\/tspan><\/text>\n<text transform=\"matrix(0.8666 0 0 1 173.8032 190.3473)\"><tspan x=\"0\" y=\"0\" class=\"st101 st104\">L\u2019entreprise ne sait pas faire et ne veut pas le <\/tspan><tspan x=\"0\" y=\"14.4\" class=\"st101 st104\">faire : Profites-en pour identifier si ce n\u2019est pas <\/tspan><tspan x=\"0\" y=\"28.8\" class=\"st101 st104\">un savoir-faire qui va te manquer dans l\u2019avenir <\/tspan><tspan x=\"0\" y=\"43.2\" class=\"st101 st104\">et pour comprendre si tes choix strat\u00e9giques <\/tspan><tspan x=\"0\" y=\"57.6\" class=\"st101 st104\">r\u00e9sistent, \u00e0 l\u2019arriv\u00e9e d\u2019innovations auxquelles tu <\/tspan><tspan x=\"0\" y=\"72\" class=\"st101 st104\">n\u2019avais peut-\u00eatre pas pens\u00e9. <\/tspan><\/text>\n<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1bd29d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a1bd29d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c42f340 elementor-widget elementor-widget-heading\" data-id=\"c42f340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Analyse des forces et faiblesses industrielles de la soci\u00e9t\u00e9<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e293d3b elementor-widget elementor-widget-text-editor\" data-id=\"e293d3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour une soci\u00e9t\u00e9 industrielle, son outil de production est essentiel car c\u2019est lui qui permettra ou pas \u00e0 l\u2019entreprise d\u2019\u00eatre plus r\u00e9active<\/p><p>La ma\u00eetrise industrielle commence par la ma\u00eetrise des mati\u00e8res premi\u00e8res au plan R et D et inclut l\u2019op\u00e9ration de suremballage des produits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-934a1a5 elementor-widget elementor-widget-spacer\" data-id=\"934a1a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a93b2d1 e-grid e-con-boxed e-con e-child\" data-id=\"a93b2d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-24d91aa e-flex e-con-boxed e-con e-child\" data-id=\"24d91aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac25d84 elementor-widget elementor-widget-heading\" data-id=\"ac25d84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ma\u00eetrise des mati\u00e8res premi\u00e8res<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b45be67 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b45be67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93764d1 elementor-widget elementor-widget-html\" data-id=\"93764d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n    table,tr,td{\r\n        margin:0px !important;\r\n        padding:10px !important;\r\n        border:none !important;\r\n        }\r\n     input[type=\"radio\"] {\r\n         display:block;\r\n         background-color:white;\r\n         border: solid 2px black;\r\n         box-shadow: none;\r\n         padding: 10px;\r\n        }\r\n    label {\r\n        text-align:justify;\r\n        display:inline;\r\n    }\r\n<\/style>\r\n<table>\t\t\t\t\t\t\t\r\n<tr><td>\t <input type='radio' id='MMP1'\t name='MMP'\tonclick=update_courbe()\tvalue='1'>\t<\/td><td>\t<label for='MMP1'>Nous n\u2019avons pas de R et D qui s\u2019occupe de trouver des alternatives \u00e0 nos mati\u00e8res premi\u00e8res<\/label>\t<\/td><\/tr>\r\n<tr><td>\t <input type='radio' id='MMP2'\t name='MMP'\tonclick=update_courbe()\tvalue='2'>\t<\/td><td>\t<label for='MMP2'>Notre R et D est plus occup\u00e9e par le maintien de notre capacit\u00e9 \u00e0 tenir des prix bas pour nos mati\u00e8res premi\u00e8res<\/label>\t<\/td><\/tr>\r\n<tr><td>\t <input type='radio' id='MMP3'\t name='MMP'\tonclick=update_courbe()\tvalue='3'>\t<\/td><td>\t<label for='MMP3'>Nous d\u00e9veloppons un programme de Produits nouveaux encore trop centr\u00e9 sur nos mati\u00e8res premi\u00e8res de base<\/label>\t<\/td><\/tr>\r\n<tr><td>\t <input type='radio' id='MMP4'\t name='MMP'\tonclick=update_courbe()\tvalue='4'>\t<\/td><td>\t<label for='MMP4'>Notre d\u00e9fi innovation anticipe nos besoins futurs et nous travaillons beaucoup sur des mati\u00e8res premi\u00e8res nouvelles pour comprendre les fili\u00e8res d\u2019approvisionnement<\/label>\t<\/td><\/tr>\r\n<\/table>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf2fd9d e-flex e-con-boxed e-con e-child\" data-id=\"cf2fd9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-944ea99 elementor-widget elementor-widget-heading\" data-id=\"944ea99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ma\u00eetrise 1\u00e8re transformation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8670fc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b8670fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d70dcbf elementor-widget elementor-widget-html\" data-id=\"d70dcbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<table>\t\t\t\t\t\t\t\r\n<tr><td>\t <input type='radio' id='M1T1'\t name='M1T'\tonclick=update_courbe()\tvalue='1'>\t<\/td><td>\t<label for='M1T1'>Nous avons perdu la recette au plan de sa mise en \u0153uvre, \u00e0 force d\u2019avoir voulu faire baisser les prix, et nous avons beaucoup de mal \u00e0 la retrouver<\/label>\t<\/td><\/tr>\r\n<tr><td>\t <input type='radio' id='M1T2'\t name='M1T'\tonclick=update_courbe()\tvalue='2'>\t<\/td><td>\t<label for='M1T2'>Nous remettons souvent en question cette op\u00e9ration technique fondamentale, ce qui cr\u00e9e de grandes irr\u00e9gularit\u00e9s de qualit\u00e9 de satisfaction pour les consommateurs<\/label>\t<\/td><\/tr>\r\n<tr><td>\t <input type='radio' id='M1T3'\t name='M1T'\tonclick=update_courbe()\tvalue='3'>\t<\/td><td>\t<label for='M1T3'>A force de r\u00e9guli\u00e8rement privil\u00e9gier la qualit\u00e9 ou le prix pour pouvoir franchir les p\u00e9riodes de hausses de prix, nous avons un bon savoir-faire mais au prix d\u2019une variation ma\u00eetris\u00e9e de notre qualit\u00e9<\/label>\t<\/td><\/tr>\r\n<tr><td>\t <input type='radio' id='M1T4'\t name='M1T'\tonclick=update_courbe()\tvalue='4'>\t<\/td><td>\t<label for='M1T4'>C\u2019est l\u2019acte fondateur de notre savoir-faire, il est parfaitement ma\u00eetris\u00e9 et optimis\u00e9 sans cesse<\/label>\t<\/td><\/tr>\r\n<\/table>\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3364f7 e-flex e-con-boxed e-con e-child\" data-id=\"d3364f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6d061e elementor-widget elementor-widget-heading\" data-id=\"f6d061e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ma\u00eetrise Process<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-affe7f1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"affe7f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3d8ae elementor-widget elementor-widget-html\" data-id=\"2c3d8ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<table>\t\t\t\t\t\t\t\r\n<tr><td>\t <input type='radio' id='MProcess :1'\t name='MProcess :'\tonclick=update_courbe()\tvalue='1'>\t<\/td><td>\t<label for='MProcess :1'>Nos process sont \u00ab vieux \u00bb et \u00ab s\u00fbrs \u00bb mais ne supportent pas d\u2019\u00eatre modifi\u00e9s, Nous n\u2019avons aucune possibilit\u00e9 d\u2019adaptation<\/label>\t<\/td><\/tr>\r\n<tr><td>\t <input type='radio' id='MProcess :2'\t name='MProcess :'\tonclick=update_courbe()\tvalue='2'>\t<\/td><td>\t<label for='MProcess :2'>Nos process sont g\u00e9r\u00e9s de mani\u00e8re orale, ce qui ouvre la porte \u00e0 nombreuse occasions de non-respect avec pour cons\u00e9quences d\u2019importantes variations de qualit\u00e9 de s\u00e9curit\u00e9 ou de qualit\u00e9 de satisfaction<\/label>\t<\/td><\/tr>\r\n<tr><td>\t <input type='radio' id='MProcess :3'\t name='MProcess :'\tonclick=update_courbe()\tvalue='3'>\t<\/td><td>\t<label for='MProcess :3'>Tout ce qui concerne la qualit\u00e9 de s\u00e9curit\u00e9 est parfaitement sous contr\u00f4le, nous devons optimiser la ma\u00eetrise de nos process pour tenir la promesse client<\/label>\t<\/td><\/tr>\r\n<tr><td>\t <input type='radio' id='MProcess :4'\t name='MProcess :'\tonclick=update_courbe()\tvalue='4'>\t<\/td><td>\t<label for='MProcess :4'>Nos process sont en permanence analys\u00e9s, am\u00e9lior\u00e9s et imagin\u00e9s pour accueillir des nouvelles mati\u00e8res premi\u00e8res ou des nouvelles textures ou des nouveaut\u00e9s diff\u00e9renciantes<\/label>\t<\/td><\/tr>\r\n<\/table>\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f3a3b9 e-flex e-con-boxed e-con e-child\" data-id=\"4f3a3b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-452c484 elementor-widget elementor-widget-heading\" data-id=\"452c484\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Solutions process<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82f84b1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"82f84b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-653ff94 elementor-widget elementor-widget-html\" data-id=\"653ff94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<table>\t\t\t\t\t\t\t\r\n<tr><td>\t <input type='radio' id='SProcess1'\t name='SProcess'\tonclick=update_courbe()\tvalue='1'>\t<\/td><td>\t<label for='SProcess1'>Il n\u2019y a aucune solution d\u2019innovation avec l\u2019outil dont nous disposons<\/label>\t<\/td><\/tr>\r\n<tr><td>\t <input type='radio' id='SProcess2'\t name='SProcess'\tonclick=update_courbe()\tvalue='2'>\t<\/td><td>\t<label for='SProcess2'>Quelques petites innovations possibles avec notre outil, mais rien qui nous permettra de produire un produit \u00ab nouveau \u00bb<\/label>\t<\/td><\/tr>\r\n<tr><td>\t <input type='radio' id='SProcess3'\t name='SProcess'\tonclick=update_courbe()\tvalue='3'>\t<\/td><td>\t<label for='SProcess3'>Des innovations seraient possibles mais les locaux sont obsol\u00e8tes et il n\u2019est pas raisonnable d\u2019imaginer investir dans cet outil<\/label>\t<\/td><\/tr>\r\n<tr><td>\t <input type='radio' id='SProcess4'\t name='SProcess'\tonclick=update_courbe()\tvalue='4'>\t<\/td><td>\t<label for='SProcess4'>Nous avons toujours privil\u00e9gi\u00e9 la diversit\u00e9 des process pour tester et combiner leurs effets ce qui nous conf\u00e8re une tr\u00e8s grande souplesse et une certaine capacit\u00e9 d\u2019innovation<\/label>\t<\/td><\/tr>\r\n<\/table>\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7629b12 e-flex e-con-boxed e-con e-child\" data-id=\"7629b12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4286e2a elementor-widget elementor-widget-heading\" data-id=\"4286e2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ma\u00eetrise conditionnement<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed02f7b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ed02f7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d3bb7 elementor-widget elementor-widget-html\" data-id=\"10d3bb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<table>\t\t\t\t\t\t\t\r\n<tr><td>\t <input type='radio' id='MConditionnement1'\t name='MConditionnement'\tonclick=update_courbe()\tvalue='1'>\t<\/td><td>\t<label for='MConditionnement1'>Nous n\u2019avons aucune possibilit\u00e9 de modifier nos machines de conditionnement ni la place d\u2019en installer d\u2019autres<\/label>\t<\/td><\/tr>\r\n<tr><td>\t <input type='radio' id='MConditionnement2'\t name='MConditionnement'\tonclick=update_courbe()\tvalue='2'>\t<\/td><td>\t<label for='MConditionnement2'>Nous avons r\u00e9ussi \u00e0 mettre au point des packs de lots mais nos cadences chutent consid\u00e9rablement, ce qui augmente notre prix de revient<\/label>\t<\/td><\/tr>\r\n<tr><td>\t <input type='radio' id='MConditionnement3'\t name='MConditionnement'\tonclick=update_courbe()\tvalue='3'>\t<\/td><td>\t<label for='MConditionnement3'>Nous avons la place pour installer de nouvelles machines mais ce sont les moyens qui nous manquent car nous ne sommes jamais s\u00fbrs du succ\u00e8s potentiel de nos produits nouveaux<\/label>\t<\/td><\/tr>\r\n<tr><td>\t <input type='radio' id='MConditionnement4'\t name='MConditionnement'\tonclick=update_courbe()\tvalue='4'>\t<\/td><td>\t<label for='MConditionnement4'>Notre programme d\u2019investissement est clair et nous le suivons scrupuleusement, nos machines de conditionnement sont r\u00e9guli\u00e8rement chang\u00e9es, optimis\u00e9es et ma\u00eetris\u00e9es<\/label>\t<\/td><\/tr>\r\n<\/table>\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80328af e-flex e-con-boxed e-con e-child\" data-id=\"80328af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c83d1cb elementor-widget elementor-widget-heading\" data-id=\"c83d1cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Solutions conditionnement<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-968793b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"968793b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87010bb elementor-widget elementor-widget-html\" data-id=\"87010bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<table>\t\t\t\t\t\t\t\r\n<tr><td>\t <input type='radio' id='SConditionnement1'\t name='SConditionnement'\tonclick=update_courbe()\tvalue='1'>\t<\/td><td>\t<label for='SConditionnement1'>Nous avons peu d\u2019imagination en la mati\u00e8re, ce qui marche, marche pourquoi le changer<\/label>\t<\/td><\/tr>\r\n<tr><td>\t <input type='radio' id='SConditionnement2'\t name='SConditionnement'\tonclick=update_courbe()\tvalue='2'>\t<\/td><td>\t<label for='SConditionnement2'>Nous sommes souvent perplexes devant les co\u00fbts que repr\u00e9sentent de nouvelles machines pour de nouveaux produits, cela freine notre dynamique d\u2019innovation<\/label>\t<\/td><\/tr>\r\n<tr><td>\t <input type='radio' id='SConditionnement3'\t name='SConditionnement'\tonclick=update_courbe()\tvalue='3'>\t<\/td><td>\t<label for='SConditionnement3'>Nous investissons dans de nouvelles solutions de conditionnement mais \u00e0 chaque fois nous avons vraiment du mal \u00e0 les ma\u00eetriser ce qui nous co\u00fbte du temps, de l\u2019argent et de l\u2019\u00e9nergie<\/label>\t<\/td><\/tr>\r\n<tr><td>\t <input type='radio' id='SConditionnement4'\t name='SConditionnement'\tonclick=update_courbe()\tvalue='4'>\t<\/td><td>\t<label for='SConditionnement4'>Notre programme d\u2019innovation est tr\u00e8s clair et tr\u00e8s pr\u00e9cis, nous investissons r\u00e9guli\u00e8rement dans de nouvelles machines et anticipons r\u00e9guli\u00e8rement leur mise en \u0153uvre pour ne jamais perdre de temps<\/label>\t<\/td><\/tr>\r\n<\/table>\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43e980a e-flex e-con-boxed e-con e-child\" data-id=\"43e980a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d44cbe2 elementor-widget elementor-widget-heading\" data-id=\"d44cbe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ma\u00eetrise de l\u2019innovation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e637d3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0e637d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ad09f0 elementor-widget elementor-widget-html\" data-id=\"5ad09f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<table>\t\t\t\t\t\t\t\r\n<tr><td>\t <input type='radio' id='MInnovation1'\t name='MInnovation'\tonclick=update_courbe()\tvalue='1'>\t<\/td><td>\t<label for='MInnovation1'>Nous n\u2019innovons pas, nous n\u2019avons pas d\u2019autre savoir-faire que celui que nous d\u00e9tenons<\/label>\t<\/td><\/tr>\r\n<tr><td>\t <input type='radio' id='MInnovation2'\t name='MInnovation'\tonclick=update_courbe()\tvalue='2'>\t<\/td><td>\t<label for='MInnovation2'>Nous innovons de mani\u00e8re sporadique donc rien n\u2019est jamais organis\u00e9 et cela se fait dans une d\u00e9bauche d\u2019\u00e9nergie qui perturbe le fonctionnement<\/label>\t<\/td><\/tr>\r\n<tr><td>\t <input type='radio' id='MInnovation3'\t name='MInnovation'\tonclick=update_courbe()\tvalue='3'>\t<\/td><td>\t<label for='MInnovation3'>Notre programme d\u2019innovation est assez bien fait, nous le suivons mais les r\u00e9sultats des produits nouveaux ne sont que rarement \u00e0 la hauteur des attentes initiales<\/label>\t<\/td><\/tr>\r\n<tr><td>\t <input type='radio' id='MInnovation4'\t name='MInnovation'\tonclick=update_courbe()\tvalue='4'>\t<\/td><td>\t<label for='MInnovation4'>Notre programme d\u2019innovations est particuli\u00e8rement bien renseign\u00e9, nous y mettons les moyens et ne sommes jamais d\u00e9\u00e7us par les r\u00e9sultats<\/label>\t<\/td><\/tr>\r\n<\/table>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95137d8 e-flex e-con-boxed e-con e-child\" data-id=\"95137d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f4ebf8 elementor-widget elementor-widget-heading\" data-id=\"0f4ebf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Solutions innovation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80af5c3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"80af5c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10beff3 elementor-widget elementor-widget-html\" data-id=\"10beff3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<table>\t\t\t\t\t\t\t\r\n<tr><td>\t <input type='radio' id='SInnovation1'\t name='SInnovation'\tonclick=update_courbe()\tvalue='1'>\t<\/td><td>\t<label for='SInnovation1'>Nous n\u2019avons pas le temps de penser innovation, nous sommes trop pris par la qualit\u00e9 de production, la quantit\u00e9 \u00e0 produire et la ma\u00eetrise du co\u00fbt des intrants<\/label>\t<\/td><\/tr>\r\n<tr><td>\t <input type='radio' id='SInnovation2'\t name='SInnovation'\tonclick=update_courbe()\tvalue='2'>\t<\/td><td>\t<label for='SInnovation2'>Nous avons tellement d\u2019id\u00e9es \u00e0 mettre en \u0153uvre que c\u2019est comme si nous n\u2019en avions pas, car nous ne savons jamais choisir<\/label>\t<\/td><\/tr>\r\n<tr><td>\t <input type='radio' id='SInnovation3'\t name='SInnovation'\tonclick=update_courbe()\tvalue='3'>\t<\/td><td>\t<label for='SInnovation3'>Nos id\u00e9es sont claires mais nous manquons cruellement de m\u00e9thodes et \u00ab bras \u00bb pour porter \u00e0 leur terme nos projets, quelles pertes d\u2019\u00e9nergie ! Cela manque de professionnalisme<\/label>\t<\/td><\/tr>\r\n<tr><td>\t <input type='radio' id='SInnovation4'\t name='SInnovation'\tonclick=update_courbe()\tvalue='4'>\t<\/td><td>\t<label for='SInnovation4'>L\u2019innovation est le premier facteur cl\u00e9 de succ\u00e8s de l\u2019entreprise, nous travaillons la marge, le CA, notre image et notre notori\u00e9t\u00e9, les r\u00f4les des produits nouveaux sont clairs et les moyens mis en \u0153uvre corr\u00e9l\u00e9s \u00e0 leur potentiel<\/label>\t<\/td><\/tr>\r\n<\/table>\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a38b24f elementor-widget elementor-widget-spacer\" data-id=\"a38b24f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eac8dee elementor-widget elementor-widget-html\" data-id=\"eac8dee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\n\t viewBox=\"0 0 517.71 366.16\" style=\"enable-background:new 0 0 517.71 366.16;\" xml:space=\"preserve\">\n<style type=\"text\/css\">\n\t.st_inno0{fill:none;stroke:#000000;stroke-miterlimit:10;stroke-width:.5px;}\n\t.st_inno1{fill:none;}\n\t.st_inno2{font-family:'Roboto';}\n\t.st_inno3{font-size:12px;}\n<\/style>\n<g id=\"FOND\">\n\t<g>\n\t\t<circle class=\"st_inno0\" cx=\"258.92\" cy=\"184.23\" r=\"125\"\/>\n\t\t<circle class=\"st_inno0\" cx=\"258.92\" cy=\"184.23\" r=\"93.75\"\/>\n\t\t<circle class=\"st_inno0\" cx=\"258.92\" cy=\"184.23\" r=\"62.5\"\/>\n\t\t<circle class=\"st_inno0\" cx=\"258.92\" cy=\"184.23\" r=\"31.25\"\/>\n\t<\/g>\n\t<g>\n\t\t<g>\n\t\t\t<g>\n\t\t\t\t<line class=\"st_inno0\" x1=\"258.92\" y1=\"184.23\" x2=\"258.92\" y2=\"41.29\"\/>\n\t\t\t\t<g>\n\t\t\t\t\t<polygon points=\"258.92,34.23 262.98,44.17 258.92,41.81 254.85,44.17\"\/>\n\t\t\t\t<\/g>\n\t\t\t<\/g>\n\t\t<\/g>\n\t\t<g>\n\t\t\t<g>\n\t\t\t\t<line class=\"st_inno0\" x1=\"258.92\" y1=\"184.23\" x2=\"359.99\" y2=\"83.15\"\/>\n\t\t\t\t<g>\n\t\t\t\t\t<polygon points=\"364.98,78.16 360.82,88.07 359.62,83.53 355.07,82.32 \t\t\t\t\t\"\/>\n\t\t\t\t<\/g>\n\t\t\t<\/g>\n\t\t<\/g>\n\t\t<g>\n\t\t\t<g>\n\t\t\t\t<line class=\"st_inno0\" x1=\"258.92\" y1=\"184.23\" x2=\"401.86\" y2=\"184.23\"\/>\n\t\t\t\t<g>\n\t\t\t\t\t<polygon points=\"408.92,184.23 398.97,188.29 401.33,184.23 398.97,180.16 \t\t\t\t\t\"\/>\n\t\t\t\t<\/g>\n\t\t\t<\/g>\n\t\t<\/g>\n\t\t<g>\n\t\t\t<g>\n\t\t\t\t<line class=\"st_inno0\" x1=\"258.92\" y1=\"184.23\" x2=\"359.99\" y2=\"285.3\"\/>\n\t\t\t\t<g>\n\t\t\t\t\t<polygon points=\"364.98,290.29 355.07,286.13 359.62,284.93 360.82,280.38 \t\t\t\t\t\"\/>\n\t\t\t\t<\/g>\n\t\t\t<\/g>\n\t\t<\/g>\n\t\t<g>\n\t\t\t<g>\n\t\t\t\t<line class=\"st_inno0\" x1=\"258.92\" y1=\"184.23\" x2=\"258.92\" y2=\"327.17\"\/>\n\t\t\t\t<g>\n\t\t\t\t\t<polygon points=\"258.92,334.23 254.85,324.28 258.92,326.64 262.98,324.28 \t\t\t\t\t\"\/>\n\t\t\t\t<\/g>\n\t\t\t<\/g>\n\t\t<\/g>\n\t\t<g>\n\t\t\t<g>\n\t\t\t\t<line class=\"st_inno0\" x1=\"258.92\" y1=\"184.23\" x2=\"157.84\" y2=\"285.3\"\/>\n\t\t\t\t<g>\n\t\t\t\t\t<polygon points=\"152.85,290.29 157.01,280.38 158.22,284.93 162.76,286.13 \t\t\t\t\t\"\/>\n\t\t\t\t<\/g>\n\t\t\t<\/g>\n\t\t<\/g>\n\t\t<g>\n\t\t\t<g>\n\t\t\t\t<line class=\"st_inno0\" x1=\"258.92\" y1=\"184.23\" x2=\"115.98\" y2=\"184.23\"\/>\n\t\t\t\t<g>\n\t\t\t\t\t<polygon points=\"108.92,184.23 118.86,180.16 116.5,184.23 118.86,188.29 \t\t\t\t\t\"\/>\n\t\t\t\t<\/g>\n\t\t\t<\/g>\n\t\t<\/g>\n\t\t<g>\n\t\t\t<g>\n\t\t\t\t<line class=\"st_inno0\" x1=\"258.92\" y1=\"184.23\" x2=\"157.84\" y2=\"83.15\"\/>\n\t\t\t\t<g>\n\t\t\t\t\t<polygon points=\"152.85,78.16 162.76,82.32 158.22,83.53 157.01,88.07 \t\t\t\t\t\"\/>\n\t\t\t\t<\/g>\n\t\t\t<\/g>\n\t\t<\/g>\n\t<\/g>\n\t<g>\n\t\t<rect x=\"205.88\" y=\"1.27\" class=\"st_inno1\" width=\"106.07\" height=\"26.65\"\/>\n\t\t<text transform=\"matrix(1 0 0 1 226.071 10.2656)\"><tspan x=\"0\" y=\"0\" class=\"st_inno2 st_inno3\">Ma\u00eetrise des <\/tspan><tspan x=\"-19.23\" y=\"14.4\" class=\"st_inno2 st_inno3\">Mati\u00e8res Premi\u00e8res<\/tspan><\/text>\n\t<\/g>\n\t<g>\n\t\t<rect x=\"330.88\" y=\"45.9\" class=\"st_inno1\" width=\"106.07\" height=\"26.65\"\/>\n\t\t<text transform=\"matrix(1 0 0 1 337.0495 54.8997)\"><tspan x=\"0\" y=\"0\" class=\"st_inno2 st_inno3\">Ma\u00eetrise premi\u00e8re <\/tspan><tspan x=\"7\" y=\"14.4\" class=\"st_inno2 st_inno3\">transformation<\/tspan><\/text>\n\t<\/g>\n\t<g>\n\t\t<rect x=\"411.65\" y=\"178.1\" class=\"st_inno1\" width=\"106.07\" height=\"12.25\"\/>\n\t\t<text transform=\"matrix(1 0 0 1 420.1664 187.0995)\" class=\"st_inno2 st_inno3\">Ma\u00eetrise process<\/text>\n\t<\/g>\n\t<g>\n\t\t<rect x=\"364.98\" y=\"287.53\" class=\"st_inno1\" width=\"106.07\" height=\"12.25\"\/>\n\t\t<text transform=\"matrix(1 0 0 1 370.2169 296.5305)\" class=\"st_inno2 st_inno3\">Solutions process<\/text>\n\t<\/g>\n\t<g>\n\t\t<rect x=\"205.88\" y=\"339.5\" class=\"st_inno1\" width=\"106.07\" height=\"26.65\"\/>\n\t\t<text transform=\"matrix(1 0 0 1 237.2126 348.505)\"><tspan x=\"0\" y=\"0\" class=\"st_inno2 st_inno3\">Ma\u00eetrise <\/tspan><tspan x=\"-23.36\" y=\"14.4\" class=\"st_inno2 st_inno3\">conditionnement<\/tspan><\/text>\n\t<\/g>\n\t<g>\n\t\t<rect x=\"84.74\" y=\"295.9\" class=\"st_inno1\" width=\"106.07\" height=\"26.65\"\/>\n\t\t<text transform=\"matrix(1 0 0 1 112.782 304.8997)\"><tspan x=\"0\" y=\"0\" class=\"st_inno2 st_inno3\">Solutions <\/tspan><tspan x=\"-20.07\" y=\"14.4\" class=\"st_inno2 st_inno3\">conditionnement<\/tspan><\/text>\n\t<\/g>\n\t<g>\n\t\t<rect y=\"170.9\" class=\"st_inno1\" width=\"106.07\" height=\"26.65\"\/>\n\t\t<text transform=\"matrix(1 0 0 1 23.282 179.8997)\"><tspan x=\"0\" y=\"0\" class=\"st_inno2 st_inno3\">Ma\u00eetrise de <\/tspan><tspan x=\"-0.72\" y=\"14.4\" class=\"st_inno2 st_inno3\">l\u2019innovation<\/tspan><\/text>\n\t<\/g>\n\t<g>\n\t\t<rect x=\"64.21\" y=\"45.9\" class=\"st_inno1\" width=\"106.07\" height=\"26.65\"\/>\n\t\t<text transform=\"matrix(1 0 0 1 92.2599 54.8997)\"><tspan x=\"0\" y=\"0\" class=\"st_inno2 st_inno3\">Solutions <\/tspan><tspan x=\"-2.83\" y=\"14.4\" class=\"st_inno2 st_inno3\">innovation<\/tspan><\/text>\n\t<\/g>\n<\/g>\n<g id=\"NOTES\">\n\t<text transform=\"matrix(1 0 0 1 290.9219 182.3522)\" class=\"st_inno2 st_inno3\">1<\/text>\n\t<text transform=\"matrix(1 0 0 1 321.9137 182.3522)\" class=\"st_inno2 st_inno3\">2<\/text>\n\t<text transform=\"matrix(1 0 0 1 354.9612 182.3522)\" class=\"st_inno2 st_inno3\">3<\/text>\n\t<text transform=\"matrix(1 0 0 1 385.7598 182.3522)\" class=\"st_inno2 st_inno3\">4<\/text>\n<\/g>\n<g>\n    <path id=\"courbe\" d=\"M258.12 152.98 324.41 117.94 289.37 184.23 324.41 250.52 258.12 215.48 191.83 250.52 226.87 184.23 191.83 117.94 Z\" stroke=\"blue\"\n  stroke-width=\"3\" fill=\"orange\" opacity=0.6 \/>\n<\/g>\n<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51b1aab elementor-widget elementor-widget-html\" data-id=\"51b1aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"result\"><\/div>\r\n\r\n<script>\r\nfunction update_courbe() {\r\n    var chaine=\"M\";\r\n    var angle=[];\r\n    var selection=[];\r\n    var angle_i;\r\n    var rayon;\r\n    document.getElementById(\"result\").innerHTML = \"\";\r\n    var ele = document.getElementsByTagName('input');\r\n    for (i = 0; i < ele.length; i++) {\r\n        if (ele[i].type = \"radio\") {\r\n            if (ele[i].checked) {\r\n                selection.push(ele[i].value);\r\n            }\r\n        }\r\n    }\r\n    \r\n    angle=[270, 315, 0, 45, 90, 135, 180, 225];\r\n    for (i = 0; i < angle.length; i++){\r\n    angle_i = angle[i] * Math.PI \/ 180;\r\n    rayon = 31.25 * (parseFloat(selection[i]));\r\n        x = rayon*Math.cos(angle_i) + 258.12; x=x.toFixed(2);\r\n        y = rayon*Math.sin(angle_i) + 184.23; y=y.toFixed(2);\r\n        chaine= chaine + x + \" \" + y + \" \";\r\n    }\r\n    \r\n    chaine = chaine + \"Z\";\r\n    var courbe = document.getElementById(\"courbe\");\r\n    courbe.setAttribute('d', chaine);\r\n }\r\n    \r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Innover : 1er facteur cl\u00e9 de succ\u00e8s pour une entreprise L&rsquo;innovation passe par un combat quotidien. Elle se r\u00e9sume rarement \u00e0 une inspiration g\u00e9niale. Elle engendre des \u00e9volutions successives d\u2019adaptation. Elle se nourrit de m\u00e9thodes r\u00e9guli\u00e8rement enrichies Avant de chercher \u00e0 faire quelque chose de nouveau, elle s\u2019applique \u00e0 mieux\u00a0 faire l\u2019existant. Elle impose une [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7537","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FICHE RECETTE : Innover : 1er facteur cl\u00e9 de succ\u00e8s pour une entreprise - M<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lesrubbens.info\/bvg\/fiche-recette-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FICHE RECETTE : Innover : 1er facteur cl\u00e9 de succ\u00e8s pour une entreprise - M\" \/>\n<meta property=\"og:description\" content=\"Innover : 1er facteur cl\u00e9 de succ\u00e8s pour une entreprise L&rsquo;innovation passe par un combat quotidien. Elle se r\u00e9sume rarement \u00e0 une inspiration g\u00e9niale. Elle engendre des \u00e9volutions successives d\u2019adaptation. Elle se nourrit de m\u00e9thodes r\u00e9guli\u00e8rement enrichies Avant de chercher \u00e0 faire quelque chose de nouveau, elle s\u2019applique \u00e0 mieux\u00a0 faire l\u2019existant. Elle impose une [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lesrubbens.info\/bvg\/fiche-recette-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"M\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-02T14:13:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lesrubbens.info\/bvg\/wp-content\/uploads\/2023\/02\/Logo-bvg-conseil.png\" \/>\n\t<meta property=\"og:image:width\" content=\"924\" \/>\n\t<meta property=\"og:image:height\" content=\"670\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lesrubbens.info\\\/bvg\\\/fiche-recette-innovation\\\/\",\"url\":\"https:\\\/\\\/lesrubbens.info\\\/bvg\\\/fiche-recette-innovation\\\/\",\"name\":\"FICHE RECETTE : Innover : 1er facteur cl\u00e9 de succ\u00e8s pour une entreprise - M\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lesrubbens.info\\\/bvg\\\/#website\"},\"datePublished\":\"2023-10-10T05:59:49+00:00\",\"dateModified\":\"2023-11-02T14:13:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lesrubbens.info\\\/bvg\\\/fiche-recette-innovation\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lesrubbens.info\\\/bvg\\\/fiche-recette-innovation\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lesrubbens.info\\\/bvg\\\/fiche-recette-innovation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/lesrubbens.info\\\/bvg\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FICHE RECETTE : Innover : 1er facteur cl\u00e9 de succ\u00e8s pour une entreprise\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lesrubbens.info\\\/bvg\\\/#website\",\"url\":\"https:\\\/\\\/lesrubbens.info\\\/bvg\\\/\",\"name\":\"M\",\"description\":\"L\u2019assurance de recettes manag\u00e9riales 100% personnalisables\",\"publisher\":{\"@id\":\"https:\\\/\\\/lesrubbens.info\\\/bvg\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lesrubbens.info\\\/bvg\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/lesrubbens.info\\\/bvg\\\/#organization\",\"name\":\"bvg-conseil.com\",\"url\":\"https:\\\/\\\/lesrubbens.info\\\/bvg\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/lesrubbens.info\\\/bvg\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/lesrubbens.info\\\/bvg\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Logo-bvg-conseil.png\",\"contentUrl\":\"https:\\\/\\\/lesrubbens.info\\\/bvg\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Logo-bvg-conseil.png\",\"width\":924,\"height\":670,\"caption\":\"bvg-conseil.com\"},\"image\":{\"@id\":\"https:\\\/\\\/lesrubbens.info\\\/bvg\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/bvincentgenod\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"FICHE RECETTE : Innover : 1er facteur cl\u00e9 de succ\u00e8s pour une entreprise - M","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lesrubbens.info\/bvg\/fiche-recette-innovation\/","og_locale":"fr_FR","og_type":"article","og_title":"FICHE RECETTE : Innover : 1er facteur cl\u00e9 de succ\u00e8s pour une entreprise - M","og_description":"Innover : 1er facteur cl\u00e9 de succ\u00e8s pour une entreprise L&rsquo;innovation passe par un combat quotidien. Elle se r\u00e9sume rarement \u00e0 une inspiration g\u00e9niale. Elle engendre des \u00e9volutions successives d\u2019adaptation. Elle se nourrit de m\u00e9thodes r\u00e9guli\u00e8rement enrichies Avant de chercher \u00e0 faire quelque chose de nouveau, elle s\u2019applique \u00e0 mieux\u00a0 faire l\u2019existant. Elle impose une [&hellip;]","og_url":"https:\/\/lesrubbens.info\/bvg\/fiche-recette-innovation\/","og_site_name":"M","article_modified_time":"2023-11-02T14:13:15+00:00","og_image":[{"width":924,"height":670,"url":"https:\/\/lesrubbens.info\/bvg\/wp-content\/uploads\/2023\/02\/Logo-bvg-conseil.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/lesrubbens.info\/bvg\/fiche-recette-innovation\/","url":"https:\/\/lesrubbens.info\/bvg\/fiche-recette-innovation\/","name":"FICHE RECETTE : Innover : 1er facteur cl\u00e9 de succ\u00e8s pour une entreprise - M","isPartOf":{"@id":"https:\/\/lesrubbens.info\/bvg\/#website"},"datePublished":"2023-10-10T05:59:49+00:00","dateModified":"2023-11-02T14:13:15+00:00","breadcrumb":{"@id":"https:\/\/lesrubbens.info\/bvg\/fiche-recette-innovation\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lesrubbens.info\/bvg\/fiche-recette-innovation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/lesrubbens.info\/bvg\/fiche-recette-innovation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/lesrubbens.info\/bvg\/"},{"@type":"ListItem","position":2,"name":"FICHE RECETTE : Innover : 1er facteur cl\u00e9 de succ\u00e8s pour une entreprise"}]},{"@type":"WebSite","@id":"https:\/\/lesrubbens.info\/bvg\/#website","url":"https:\/\/lesrubbens.info\/bvg\/","name":"M","description":"L\u2019assurance de recettes manag\u00e9riales 100% personnalisables","publisher":{"@id":"https:\/\/lesrubbens.info\/bvg\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lesrubbens.info\/bvg\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/lesrubbens.info\/bvg\/#organization","name":"bvg-conseil.com","url":"https:\/\/lesrubbens.info\/bvg\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/lesrubbens.info\/bvg\/#\/schema\/logo\/image\/","url":"https:\/\/lesrubbens.info\/bvg\/wp-content\/uploads\/2023\/02\/Logo-bvg-conseil.png","contentUrl":"https:\/\/lesrubbens.info\/bvg\/wp-content\/uploads\/2023\/02\/Logo-bvg-conseil.png","width":924,"height":670,"caption":"bvg-conseil.com"},"image":{"@id":"https:\/\/lesrubbens.info\/bvg\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/in\/bvincentgenod\/"]}]}},"_links":{"self":[{"href":"https:\/\/lesrubbens.info\/bvg\/wp-json\/wp\/v2\/pages\/7537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lesrubbens.info\/bvg\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lesrubbens.info\/bvg\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lesrubbens.info\/bvg\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lesrubbens.info\/bvg\/wp-json\/wp\/v2\/comments?post=7537"}],"version-history":[{"count":0,"href":"https:\/\/lesrubbens.info\/bvg\/wp-json\/wp\/v2\/pages\/7537\/revisions"}],"wp:attachment":[{"href":"https:\/\/lesrubbens.info\/bvg\/wp-json\/wp\/v2\/media?parent=7537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}